ST. PETERSBURG, Fla., May 5 /PRNewswire-FirstCall/ --
Catalina Marketing Corporation (NYSE: POS) announced that it has entered into
a partnership agreement with the Great Atlantic & Pacific Tea Company (A&P).
The three-year loyalty marketing contract names Catalina Marketing the
supplier to A&P for card production services, data entry, data warehousing,
data mining, direct mail, analytical resources and in store printer services.
"We are excited about the opportunities that this partnership with
Catalina Marketing provides for us," said Donald J. Sommerville, Senior Vice
President & Chief Marketing Officer of A&P. "We believe this agreement will
allow us to take our loyalty marketing efforts to the next level, to include
customer relationship management, category management and customer retention."
The loyalty marketing services offered by Catalina Marketing give
supermarket retailers the ability to communicate unique, individualized
messages to a mass audience. The content of these one-to-one communications
are created based on purchase behavior and are specifically relevant to each
customer. By providing a full range of services, from the implementation of a
loyalty card program to individualized customer communication, Catalina
Marketing provides retailers with a complete one-to-one loyalty marketing
solution.
"We are pleased that A&P has chosen to partner with us for their loyalty
marketing needs," said Sue Klug, President of Catalina Marketing Services,
Retail and Direct Mail. "We look forward to working together to give A&P
better access and understanding of their data and to better utilize the data
to improve business and provide value to their customers."
Founded in 1859, A&P was one of the nation's first supermarket chains, and
is today one of North America's 10 largest chains. The company operates more
than 700 stores in 15 states, the District of Columbia and Ontario, Canada
under the following trade names: A&P, Waldbaum's, The Food Emporium, Super
Foodmart, Super Fresh, Farmer Jack, Kohl's, Sav-A-Center, Dominion, The Barn
Markets and Food Basics.
Based in St. Petersburg, Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com) provides a wide range of strategic targeted
marketing solutions for consumer goods companies and retailers. The targeted
marketing services of the company are provided by interrelated operating
groups that strive to influence purchase behavior of consumers wherever and
whenever they make purchase decisions. Through these operating groups,
Catalina Marketing Corporation is able to reach consumers internationally and
domestically -- in-store, using incentives, loyalty programs, sampling and
advertising messages; at-home, through direct mailings; and online.
Personally-identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, will not be sold or
given to any outside party without the express permission of the consumer.
Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.
SOURCE Catalina Marketing Corporation
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Related links:
http://www.catmktg.com
Company News On-Call:
http://www.prnewswire.com/gh/cnoc/comp/113439.html
CONTACT:
Rachel Keener, Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com
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