Keynote by Award-winning MIT Professor Steven D. Eppinger, Author of Product
Design and Development
Event Kicks off Global PLM Series; Product Development Experts to Address
Strategies and Processes to Achieve Competitive Advantage Through Superior
Product Development
NEEDHAM, Mass., May 5 /PRNewswire-FirstCall/ -- Today, PTC (Nasdaq: PMTC),
the Product Development Company(TM), and Intel, in partnership with MIT's
Technology Review magazine, launched an executive seminar on product
development innovation, the first event in a global executive education
seminar series on product lifecycle management (PLM).
The event, "Competitive Advantage Through Product Development Innovation,"
is a one-day seminar that discusses leading strategies and processes needed to
achieve competitive advantage through superior product development. The
seminar integrates MIT research with operating experience from PTC and case
histories from global manufacturing companies.
The first event took place at the Hyatt Regency in Cambridge, MA. The
series will continue across the globe in the coming weeks, with events
scheduled in the United States (San Jose, May 6), Asia/Pacific (Taipei,
Taiwan, May 12; Kyoto, Japan, May 14) and Europe (Frankfurt June 8, Paris June
9 and London June 10). At each seminar, noted academics will join PTC
executives and leading manufacturing companies for the event's program.
At the Cambridge event, Professor Steven D. Eppinger, professor of
management science at the MIT Sloan School of Management, PTC Executive Vice
President, Chief Product Officer James Heppelmann and executives from Nypro,
Inc. and Plug Power, Inc. discussed the challenges, approaches and potential
rewards of optimizing complex, global product development processes.
Professor Eppinger focused on the state of product development today,
strategies for optimizing complex product development and the results of a
recent global benchmark study on product development.
"Just as cost and quality were the key dimensions of manufacturing
competitiveness in the 1990s, product development is the competitive dimension
of today," Professor Eppinger noted.
In his keynote talk, Heppelmann discussed the emergence and impact of the
Digital Product Value Chain and highlighted how the right product development
system enables users to create products, collaborate and share product
information, and control and manage that product information.
"Increasingly the mission of implementing the right product development
system is drawing the attention of senior executives as well as engineers and
IT managers," said Heppelmann. "This forum brings together leading academic
and industry leaders to discuss the value that a sound PLM strategy gives
organizations for innovative product development."
At the Sloan School, Professor Eppinger has created an interdisciplinary
product development course in which graduate students from engineering,
management, and industrial design programs collaborate to develop new
products. Eppinger, an award-winning educator is also the author of Product
Design and Development.
Speakers at the upcoming seminars in Asia and Europe include Professor
Kentaro Nobeoka of Kobe University in Japan; Daniel Sheu, Professor of
Industrial Engineering and Engineering Management at National Tsing Hua
University in Taiwan; Dr. Schuh of WZL RWTH Aachen in Germany; and John
Clarkson, Director of the Engineering Design Center, Cambridge University, UK.
For additional information about upcoming events in the series, please
call Kristin DeRosa at 408-764-8500 or visit http://www.ptc.com/go/mitseries .
About PTC
PTC (Nasdaq: PMTC) develops, markets, and supports software solutions that
help manufacturers win with superior products. PTC is the world's largest
software company with a total commitment to product development. The company
services more than 33,000 customers worldwide. Further information on PTC is
available at http://www.ptc.com.
Contact Information:
Joe Gavaghan Kalley Thomas
PTC Global Public Relations Weber Shandwick Worldwide
781-370-5074 617-520-7240
jgavaghan@ptc.com kthomas@webershandwick.com
SOURCE PTC
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Related links:
http://www.ptc.com
http://www.ptc.com/go/mitseries
CONTACT:
Joe Gavaghan of PTC Global Public Relations,
+1-781-370-5074, jgavaghan@ptc.com; or Kalley Thomas of Weber
Shandwick Worldwide, +1-617-520-7240, kthomas@webershandwick.com,
for PTC
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