LOS ANGELES, May 5 /PRNewswire/ -- CraveOnline.com(TM)
(http://www.CraveOnline.com) a leading lifestyle destination for men
featuring video, movies, TV, music, sports, games, cars, humor and more,
announced today that it has acquired #1 NHL draft and hockey prospect site,
HockeysFuture (http://www.HockeysFuture.com) and top hockey community
destination, HFBoards (http://www.HFBoards.com). The acquisition reinforces
CraveOnline's leadership position in the highly competitive online male
youth market and supports CraveOnline's parent company, AtomicOnline
(http://www.AtomicOnline.com), in their strategy to acquire and grow a
family of quality owned and operated affinity properties.
Established in 1997, HockeysFuture has grown to become the #1 NHL Draft
and Hockey Prospect destination, covering developing players in hockey. The
site features coverage of prospects from the 30 NHL clubs, as well as
features on the developmental leagues in North America and Europe. In
addition to the content offered at HockeysFuture, the site also features
the only web radio station dedicated to ice hockey news covering the WHL,
QMJHL, AHL, OHL, College, The NHL Entry Draft and All Junior Hockey
presented at HockeysFutureRadio (http://www.HockeysFutureRadio.com).
HFBoards launched in 2002 and has grown to become the premiere hockey
community destination on the web. The online community gives hockey fans a
place to discuss prospects, trade rumors and NHL. Members of the community
represent virtually every country in Europe enabling the site to provide
translated content. Participants vary from casual fans to journalists for
major media outlets, with approximately 15% of the readership participation
being female.
"HockeysFuture and HFBoards serve as active community destinations for
avid sports," stated Mike Dodge, SVP/General Manager of AtomicOnline.
"CraveOnline's owned and operated family of affinity destinations such as
Sherdog.com (http://www.SherDog.com), WrestleZone.com
(http://www.WrestleZone.com) and HoopsVibe.com (http://www.HoopsVibe.com)
continues to attract major brand advertisers wishing to connect with men
engaged in the content they crave."
About CraveOnline.com
CraveOnline.com (http://www.CraveOnline.com) is a leading lifestyle
destination for young men ages 18-34 and also serves as the
demographic/psychographic hub for a family of other male-centric web
properties featuring video, movies, TV, music, sports, games, cars, humor
and more. As one of the fastest growing destinations on the web with sites
like ComingSoon.net, Sherdog.com, ActionTrip.com, Superherohype.com and
SpikedHumor.com, CraveOnline attracts over 32 million unique visitors per
month, and is larger than leading competitor Heavy Networks and twice the
size of Maxim. For advertisers, opportunities for sponsorship and creative
integration go beyond the banner to make marketing messages an
uninterrupted part of the user experience. Recent brand advertisers include
Axe, 20th Century Fox, Rockstar Videogames, the U.S. Army and Air Force.
The company is based in Los Angeles with sales offices in New York, Chicago
and San Francisco. CraveOnline is part of AtomicOnline
(http://www.AtomicOnline.com), a diversified online media company.
CONTACT:
Erica Schrag
Manager, Public Relations & Marketing
erica.schrag@atomiconline.com
310.828.0056 x.395
SOURCE CraveOnline.com
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Related links:
http://www.CraveOnline.com
http://www.AtomicOnline.com http://www.HockeysFuture.com
http://www.HFBoards.com http://www.SherDog.com
http://www.WrestleZone.com http://www.HoopsVibe.com
CONTACT:
Erica Schrag, Manager, Public Relations &
Marketing of AtomicOnline, +1-310-828-0056, ext. 395,
erica.schrag@atomiconline.com
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