Survey of Console Sports Gamers Provides Insight Into What Will Be Hot
This Year
SAN FRANCISCO, May 6 /PRNewswire/ -- GameDAILY, the leading daily
newsletter for video game industry professionals, today announced the results
of a recent nationwide survey of sports video game buyers.
One of the most surprising results of the survey was that when asked,
"What is the main reason you buy a new version of your favorite sports game?"
endorsement by a professional athlete ranked lower (4%) than improved game
play (40%), improved graphics (37%) and updated rosters (19%).
"Console sports gamers will be looking for new levels of graphic quality
and depth of content in the new crop of sports titles," said Simon Tonner,
publisher of GameDAILY. "The popularity of the console sports games category
has made it a lucrative opportunity for publishers and developers of all
sizes. This survey indicates that a demand for something new exists amongst
game buyers and the door is still open for a new category leader."
The majority (52%) of sports gamers surveyed purchase 2-3 titles per year.
When asked, "What influences your decision to purchase a game?", respondents
listed trailers or demos (30%) as the #1 influence, with friends/word of mouth
(25%), reviews (17%), TV commercials (15%), online advertising (10%) trailing
behind.
When asked, "How often do you buy a new version of your favorite sports
game?", the majority of respondents answered every year (60%). Football (48%)
and Basketball (36%) still lead for favorite game category, but Extreme Sports
(34%) is quickly gaining ground, with Snowboarding (26%), Baseball (26%),
Hockey (23%) and Soccer (22%) trailing behind.
This is the latest in a series of surveys of the Gigex Network audience
commissioned by GameDAILY. The 2003 Console Sports Survey was conducted
online April 4-12, 2003, and is the result of 4,742 responses.
Stop by the GameDAILY booth # 7517 in Kentia Hall at the 2003 Electronic
Entertainment Expo for more information about this and other GameDAILY
research studies.
Complete results of this survey are available for qualified media outlets
and research companies by contacting GameDAILY at: survey@gamedaily.com
About GameDAILY:
GameDAILY is The Leading Daily Newsletter for Gaming Industry
Professionals. Since 1999, gaming industry professionals have relied on
GameDAILY for the breaking news and information they need to stay competitive.
GameDAILY features expanded editorial coverage of the core elements of the
gaming industry. Today over 18,000 industry professionals, executives and
retailers start their day with GameDAILY. GameDAILY is independently owned
and operated by Gigex, Inc., based in San Francisco, California.
About Gigex, Inc.:
Gigex is the leading promotions company specializing in distribution of
product demos and trailers to targeted entertainment audiences, press and
media on the Internet. Gigex syndicates its free broadband video game demos
and trailers across 75 leading portal, entertainment and lifestyle websites.
Gigex is the leading outsourced service used by game publishers to host and
deliver guaranteed downloads, provide broad product awareness, promotion,
tracking and follow-up services. Gigex has promoted hundreds of major game
titles for leading publishers including 3DO, Disney Interactive, Electronic
Arts, Infogrames, Microsoft, SEGA, Sierra, Sony Online, Take Two, THQ,
UbiSoft, Vivendi Universal and others. Founded in 1995, Gigex
http://www.gigex.com is privately held with offices in San Francisco and
New York City. The Company's investors include JP Morgan Partners, TechFund
Capital and Citizens Communications.
NOTE: All brand and product names are trademarks and registered
trademarks of their respective holders.
SOURCE Gigex, Inc.
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Related links:
http://www.gigex.com
CONTACT:
Simon Tonner, Publisher of GameDAILY LLC,
+1-510-919-6661, or publisher@gamedaily.com
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