FORT LAUDERDALE, Fla., May 6 /PRNewswire-FirstCall/ -- Parlux Fragrances,
Inc. (Nasdaq: PARL) announced today the expansion of its launch of the Paris
Hilton fragrance in Europe. The launch in France through Sephora (a subsidiary
of LVMH) will be on May 10, 2005, followed by a launch in the U.K. with
Debenhams on May 16, 2005. Ms. Hilton will make personal appearances at the
launch parties and at a selected store location in Paris and London.
Ilia Lekach, Chairman and CEO of Parlux, commented, "The excitement
surrounding the international rollout of our Paris Hilton fragrance has
exceeded expectations. The demand for the product has been invigorating for
our existing distributors and has allowed us to add new distributors in areas
previously not covered."
Parlux Fragrances, Inc. is a manufacturer and international distributor of
prestige fragrances and, in addition to the Paris Hilton fragrance license,
holds the licenses to manufacture and distribute the fragrance brands of Perry
Ellis, GUESS?, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick,
babyGund and Fred Hayman Beverly Hills. Parlux also recently signed a license
to manufacture and distribute Paris Hilton watches.
The Company may periodically release forward-looking statements pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements of the Company or its industry to be materially different from
any future results, performance or achievements expressed or implied by such
forward-looking statements. These risks and uncertainties include, among
others, future trends in sales and the Company's ability to introduce new
products in a cost-effective manner. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date
thereof. The Company undertakes no obligation to publicly release the result
of any revisions to these forward-looking statements that may be made to
reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.
SOURCE Parlux Fragrances, Inc.
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Related links:
http://www.parlux.com
Company News On-Call:
http://www.prnewswire.com/comp/674987.html
CONTACT:
Ilia Lekach, Chairman & CEO, Parlux
Fragrances, Inc., +1-954-316-9008, ext. 116
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