- Dreamer Opens CA Office to Promote its BD-Live Software, Allowing
Continual Update of Interactive, Customized Content to Consumers' TV
Screens -
BURBANK, Calif., May 6 /PRNewswire/ -- Dreamer, a Korean-based leader
in developing interactive TV-related platforms, announced today that it has
opened an office in Burbank, CA in order to better serve Hollywood-based
customers of its patented BIDDLE technology, which is currently in use by
over one million subscribers in Korea.
Dreamer's BIDDLE technology is a software platform that makes it
possible for content creators and distributors to deliver customized,
interactive programming and services directly to consumers' living room
TVs, via a networked Blu-ray Disc player (BD Live) or a PlayStation(R) 3
gaming console.
With BIDDLE technology, the possibilities for interactive content and
services are virtually endless, including video/audio on demand (VOD),
product catalogs, e-commerce, casual gaming, social networking,
advertising, web portals and much more. All of these can be personalized by
geographic region or even by specific players.
"BIDDLE technology is designed to be an efficient, turn-key solution
for any company that is ready to enter the interactive TV era," said Dr.
Won Baek, CEO/President of Dreamer.
Added Dr. Baek: "For content creators and distributors, BIDDLE
technology presents an easy to deploy solution backed by real-world
operational experience, which allows them to continually update and add new
content and services, thus keeping their customers coming back for new
experiences. From a consumer standpoint, BIDDLE technology is 'invisible',
turning their Blu-ray Disc player into a global HD set-top box."
The BIDDLE code pulls the content and services from a central server,
allowing every application to load as fast as today's web pages, thus
making it easy for consumers to browse, search and watch interactive
content on their TV screens.
"BIDDLE technology is the only BD-Live solution available that allows
content providers to continually update and add new applications and
services that consumers can access via the same Blu-ray disc, even years
after the disc has been released," said Jim Braun, CEO, Namsung America, an
exclusive sales and marketing agent for the BIDDLE technology in North
America.
Added Braun: "We anticipate that many U.S. movie studios and
broadcasters will see the limitless possibilities that this technology
provides in terms of building their brands, enhancing their customers'
experiences, and offering additional revenue streams for their companies."
About Dreamer: Dreamer is a leader in converged broadcasting and
communication software technology with nearly a decade of experience in
developing and selling interactive TV-related platforms, solutions and
services. Dreamer and Namsung America are affiliates under the Namsung
Corporation umbrella of companies. For more information visit:
http://www.biddle.tv
Media Contact:
For further information contact: Adam Sohmer, SOHMER ASSOCIATES
718-499-9161 (voice/fax), 347-512-0066 (cell), adam@sohmerassoc.com.
SOURCE Dreamer
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Related links:
http://www.biddle.tv
CONTACT:
Adam Sohmer, SOHMER ASSOCIATES,
+1-718-499-9161 (voice, fax), +1-347-512-0066 (cell),
adam@sohmerassoc.com, for Dreamer
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