CARLSBAD, Calif., May 7 /PRNewswire/ -- Callaway Golf Company (NYSE: ELY)
today announced the appointment of Matt Christiansen to the post of Vice
President, Global Licensing and Accessories, effective immediately.
Christiansen will report to Mick McCormick, Executive Vice President, Global
Sales. Christiansen replaces Mike Haynes, who now reports directly to Chuck
Yash, Senior Executive Vice President, Growth in Golf.
"We believe there are many opportunities to extend the Callaway Golf brand
through Licensing and Accessories," said McCormick. "Matt's numerous
experiences in Apparel, Golf and Licensing should enhance these key growth
categories."
Christiansen, 39, has a strong background in the apparel and accessories
industry. His 17 years of experience include design, merchandising and
marketing, as well as license program development and management. Most
recently, Christiansen was vice president of merchandising and marketing for
Barco of California, a leading manufacturer of uniforms, since August 1999.
Prior to that, Christiansen spent more than eight years working for Nike Inc.
in a variety of positions, including apparel designer, director of design and
merchandising for Nike golf apparel, and director of U.S. apparel
merchandising. Christiansen has also worked in merchandising and design for
companies such as Ocean Pacific, Sergio Tacchini and Hobie Sports.
Christiansen has a Bachelor of Fine Arts in Design from the Parsons School of
Design, where he earned the Gold Thimble Award as designer of the year in
1983.
Callaway Golf Company makes and sells Big Bertha(R) Metal Woods and Irons,
including Big Bertha ERC(TM) II Forged Titanium Drivers, Big Bertha Hawk
Eye(R) VFT(TM) and Big Bertha Hawk Eye VFT Pro Series Titanium Drivers and
Fairway Woods, Big Bertha Steelhead Plus(TM) Stainless Steel Drivers and
Fairway Woods, Hawk Eye Tungsten Injected(TM) Titanium Irons, Steelhead(TM)
X-14(R) and Steelhead X-14 Pro Series Stainless Steel Irons. Callaway Golf
Company also makes and sells Odyssey(R) Putters, including White Hot(R),
TriHot(TM), and Dual Force(R) Putters. Callaway Golf Company makes and sells
the Callaway Golf(R) "Rule 35"(R) Firmfeel(TM) and Softfeel(TM) golf balls,
and the CB1(TM) Red and CB1 Blue golf balls. For more information about
Callaway Golf Company, please visit our Web sites at http://www.callawaygolf.com,
http://www.callawaygolfball.com and http://www.odysseygolf.com.
SOURCE Callaway Golf Company
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Related links:
http://www.callawaygolf.com
Company News On-Call:
http://www.prnewswire.com/comp/124825.html or fax,
800-758-5804, ext. 124825
CONTACT:
Larry Dorman, Mick McCormick, or Millie
Speirs of Callaway Golf Company, 760-931-1771
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