Royal Velvet Launches its Spring/Summer 2008 Multi-Media Marketing Campaign With Actress Brooke Shields

Royal Velvet Launches its Spring/Summer 2008 Multi-Media Marketing Campaign With Actress Brooke Shields

		Actress Brooke Shields along with her husband, Chris Henchy and daughters, Rowan and Grier, appear in the spring/summer marketing campaign for Royal Velvet at Bed Bath & Beyond. This is the first endorsement deal for the family. The campaign debuts in June magazines. (PRNewsFoto/Iconix Brand Group, Inc.) NEW YORK, NY UNITED STATES

NEW YORK, May 7 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (Nasdaq: ICON) (the "Company") announced today that actress Brooke Shields and her family will star in the print and online marketing campaign for the Company's home brand, Royal Velvet (R), that will debut this June in shelter, lifestyle and bridal magazines. The campaign will coincide with the launch of Royal Velvet at Bed, Bath & Beyond. (Photo: http://www.newscom.com/cgi-bin/prnh/20080507/NYW057 ) The theme of the campaign is "Royal Moments" and the advertisements feature Brooke Shields and her family sharing simple, warm and relatable family moments. Brooke Shields stars in for the campaign alongside her husband, Chris Henchy and daughters, Rowan and Grier. This is the first endorsement deal for the family. The images feature Brooke and her family snuggling in bed, sitting by the pool, laughing on the couch and relaxing with Royal Velvet towels and bedding. "At this point in my career, I only do projects that I believe in. Royal Velvet made sense for me and my family because it felt authentic and it is a classic brand with amazing products," stated Brooke Shields. Commenting on what a "Royal Moment" meant to her, Ms. Shields added, "A royal moment for me is when one of my daughters holds my face in her hands and says, 'oh, so pretty mama,' it makes me feel like a princess." Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc., commented, "Brooke is an iconic modern woman. She is a wonderful and loving mother, wife and a successful actress and author and she manages to make it all look so easy. We feel that the Royal Velvet customers will relate to Brooke and her family along with the intimate images in the campaign." The campaign embraces Royal Velvet's accessibility and high quality. For over 50 years Royal Velvet has been a premium home brand delivering quality and comfort. The new collection focuses on color, offering 24 colors of towels, which are all available at Bed, Bath & Beyond. The campaign was shot at a private estate in Beverly Hills, CA by famed celebrity photographer, Tony Duran. About Iconix Brand Group, Inc. Iconix Brand Group Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R) and STARTER (R). The Company licenses it brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and around the world. Iconix, through its in-house advertising, promotion and public relations agency, markets its brands to continually drive greater consumer awareness and equity.
Contact: Tara Levy Public Relations Manager 212.819.2066 tlevy@iconixbrand.com