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Ralphs and Upromise Team up to Give Shoppers a Head Start on College Savings

    LOS ANGELES, May 8 /PRNewswire/ -- Ralphs Grocery Company has announced
that it has teamed up with Upromise Inc. to help customers save money for
college when they purchase products from America's leading brands at all
Ralphs supermarkets in California.
    Thirteen of America's leading consumer packaged goods manufacturers will
automatically contribute 3-5% of the product purchase price into a Upromise
member's account.
    Participating manufacturers include:  Coca-Cola, Garelick Farms(TM), The
Glad Products Company, Gorton's, Keebler, Kellogg, Kimberly-Clark, McNeil,
Minute Maid, Nestle Ice Cream Company, Procter & Gamble, Snyder's of Hanover,
Inc. and Welch's.
    "We're delighted to offer our loyal customers an opportunity to save for a
child's college education every time they purchase one of these brands in our
stores," said Chuck Ackerman, senior vice president of sales and marketing for
Ralphs.
    To participate in Ralphs Upromise grocery service, members register their
Ralphs Club Card by visiting Ralphs web site http://www.ralphs.com or Upromise Inc.
http://www.upromise.com.  Enrolling in Upromise is free and takes just a few minutes.
Shoppers can earn 3-5% back for college when they use their Ralphs Club Card
to purchase any of thousands of participating items.  There are no coupons to
collect or receipts to keep.  All of Ralphs Upromise contributions are in
addition to other store specials and manufacturers' coupons.  Families can
track their contributions through purchase summaries posted online in their
Upromise account.
    "We're thrilled to have Ralphs join our network of leading companies,"
said George Bell, Upromise CEO.  "Our grocery service helps families make
saving a part of their everyday lives, and Ralphs is helping promote our `Save
For College' message across nearly every grocery aisle."
    Ralphs Grocery Company was founded in 1873 and currently operates more
than 450 conventional and warehouse style supermarkets, including 325 Ralphs
supermarkets in California.  Ralphs is a division of The Kroger Co.,
(NYSE: KR), one of the nation's largest food retailers, based in Cincinnati,
OH.



SOURCE Ralphs Grocery Company




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    Terry O'Neil of Ralphs Grocery,
    +1-310-884-4680; or Kristi Avram of Porter Novelli,
    +1-617-450-4300