New Game Features the Highly Anticipated Fashion Dolls, 'BRATZ: Forever
Diamondz,' and Brings the 'Girls With a Passion for Fashion'(TM) to the
Nintendo DS(TM) for the First Time
AGOURA HILLS, Calif., May 8 /PRNewswire-FirstCall/ -- THQ Inc. (Nasdaq:
THQI) today announced "BRATZ(TM): Forever Diamondz(TM)" is expected to be
available this fall for the PlayStation(R)2 computer entertainment system,
Nintendo GameCube(TM), Game Boy(R) Advance and, for the first time, the
Nintendo DS(TM). The game will be based on the new "BRATZ: Forever
Diamondz" fashion doll line, as well as the new "BRATZ: Passion 4
Fashion(TM) -- Diamondz" DVD feature movie that are scheduled to launch at
retail later this year. The "BRATZ: Forever Diamondz" video game will mark
the second title under THQ's worldwide interactive agreement with MGA
Entertainment, the manufacturers of the wildly popular BRATZ fashion dolls.
(Logo: http://www.newscom.com/cgi-bin/prnh/20041118/LATH093LOGO )
"THQ is thrilled with the success of last year's "Bratz: Rock Angelz"
video game which has shipped more than one million units and was a top
video game for girls in 2005," said John Ardell, director, global brand
management, THQ. "The Bratz property is the perfect fit for the growing
market of younger female gamers and we're excited to be working with MGA on
a brand new title to coincide with their upcoming fashion doll and DVD
movie launch."
"MGA is excited to work with THQ in adapting the upcoming line, "Bratz:
Forever Diamondz," into an interactive video game adventure that fans of
the dolls can enjoy," said Isaac Larian, chief executive officer, MGA
Entertainment. "The success of last year's "Bratz: Rock Angelz" video game
illustrates the popularity of the Bratz property, and we look forward to
continuing that success with "Bratz: Forever Diamondz."
In "BRATZ: Forever Diamondz," Yasmin(TM), Cloe(TM), Sasha(TM) and
Jade(TM) are back for a brand new adventure that sends them across the
country in search of the hottest young fashion designer. Players will
experience unique adventures through each of the four playable characters,
while exploring detailed open world environments, to compete in the
"America Rocks Fashion" TV show. Fans will discover brand new features
including a figure skating competition and the ability to adopt a pet to
train, dress, accessorize and showcase in competitions.
"BRATZ: Forever Diamondz" will be on display in THQ Booth No. 1324 in
the South Hall of the Los Angeles Convention Center during the Electronic
Entertainment Expo (E3) May 10-12.
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company with
headquarters in Van Nuys, California, manufactures innovative lines of
proprietary and licensed products, ranging from fashion and mini-dolls to
radio-controlled vehicles. Bratz was introduced in June 2001, and has since
become one of the world's premier toy lines and girls lifestyle brands. The
brand is also noted for having won a Family Fun magazine's Toy of the Year
Award three years in a row. With over 400 licenses worldwide, Bratz brings
together innovative companies and cutting-edge fashion styles to create
exciting new products in apparel, footwear, fashion accessories and so much
more. Visit http://www.mgae.com, http://www.bratz.com
About THQ
THQ Inc. (Nasdaq: THQI) is a leading worldwide developer and publisher
of interactive entertainment software. The company develops products for
all popular game systems, personal computers and wireless devices.
Headquartered in Los Angeles County, California, THQ sells product through
its global network of offices located throughout North America, Europe and
Asia Pacific. More information about THQ and its products may be found at
http://www.thq.com and http://www.thqwireless.com. THQ, THQ Wireless and their respective
logos are trademarks and/or registered trademarks of THQ Inc.
"PlayStation" and the "PS" Family logo are registered trademarks of
Sony Computer Entertainment Inc.
Nintendo, Game Boy Advance, Nintendo DS and Nintendo GameCube are
trademarks and/or registered of Nintendo.
All other trademarks are the property of their respective owners.
The statements contained in this press release that are not historical
facts may be "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. These forward-looking statements
are based on current expectations, estimates and projections about the
business of THQ Inc. and its subsidiaries (collectively referred to as
"THQ"), including but not limited to expectations and projections related
to the release and features of "Bratz: Forever Diamondz" and are based upon
management's beliefs and certain assumptions made by management. Such
forward-looking statements are subject to risks and uncertainties that
could cause actual results to differ materially from those expressed or
implied by such forward looking statements, including, but not limited to
economic, competitive and technological factors affecting the operations,
markets, products, and pricing of THQ. Readers should carefully review the
risk factors and the information that could materially affect THQ's
financial results, described in other documents that THQ files from time to
time with the Securities and Exchange Commission, including its Quarterly
Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period
ended March 31, 2005, and particularly the discussion of risk factors that
may affect results of operations set forth therein. Unless otherwise
required by law, THQ disclaims any obligation to update its view on any
such risks or uncertainties or to revise or publicly release the results of
any revision to these forward-looking statements. Readers are cautioned not
to place undue reliance on these forward-looking statements, which speak
only as of the date of this press release.
Kathy Mendoza Bricaud
THQ/Media Relations
818/871-5059
kbricaud@thq.com
Julie MacMedan
THQ/Investor Relations
818/871-5095
jmacmedan@thq.com
SOURCE THQ Inc.
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Related links:
http://www.bratz.com
http://www.thqwireless.com http://www.mgae.com
http://www.thq.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20041118/LATH093LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Kathy Mendoza Bricaud, Media Relations,
+1-818-871-5059, kbricaud@thq.com, or Julie MacMedan, Investor
Relations, +1-818-871-5095, jmacmedan@thq.com, both of THQ Inc.
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