SAN JOSE, Calif., May 9 /PRNewswire/ -- Hello Direct, Inc. (Nasdaq: HELO),
the leading developer and business-to-business direct marketer of desktop
telephony and equipment interface products, announced today that customers can
now download copies of the company's latest paper catalog from the HelloDirect
Web site ( http://www.hellodirect.com ). Customers may view the catalog on their
PC's using the Adobe Acrobat Reader(TM) and print selected sections or the
entire catalog for their convenience. Visitors who request a paper copy of
the catalog on the Web site or over the phone will be given the option of
receiving a catalog immediately by downloading it over the Internet.
Hello Direct mails nearly 30 million catalogs annually and believes the
catalog reaches more telecommunications decision makers in small to medium
size businesses than any other telecom related publication.
"The Web is the customers' "anytime" resource for information and
purchase, and the catalog is the "anywhere" resource. Many of our traditional
catalog customers are using our Web site more frequently and the downloadable
catalog should help accelerate that trend," said Michael Young, VP, CIO, and
Chief E-Commerce Officer of Hello Direct. "The Web is available 24 hours a
day and offers many products, services, and specials that don't appear in the
catalog. But a catalog can be easier to take to a meeting or into the boss's
office. Now, customers can print out the pages they need and read them on a
bus or a plane. And customers can download frequently to make sure they
always have the most recent edition."
"The downloadable catalog should help reduce our costs over time as we are
able to reduce the frequency with which we send catalogs to existing
Web-oriented customers," said Alec Glover, President and CEO of Hello Direct.
"Of course we will continue to use the paper catalog to aggressively prospect
for new customers."
On a test basis, the downloadable catalog became available on March 1.
Since then customers have completed over 2,000 catalog downloads. Customers
may download the entire catalog or individual sections dedicated to headsets,
teleconferencing, cordless phones, corded phones, and phone systems. At
56 kilobits per second, download times range from 3 minutes for the phone
system section to 109 minutes for the entire catalog. At DSL or T1 speeds the
downloading is many times faster.
About Hello Direct
Hello Direct, Inc. (Nasdaq: HELO) is the leading developer and
business-to-business direct marketer of desktop telephony and equipment
interface solutions, including headsets, teleconferencing, wireless, and
related desktop products. Through a combination of distinctive catalogs,
outbound telemarketing, and internet sales channels, the Company offers a
broad selection of commercial grade solutions to its customers' evolving
communications needs. For more information on Hello Direct, Inc., please visit
http://www.hellodirect.com , the leading online source of telecommunications
information, products and services.
SOURCE Hello Direct, Inc.
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Related links:
http://www.hellodirect.com
CONTACT:
Ted Haynes, Director of Marketing and
Business Development, 415-647-9911, ext. 207; general, Chris
West, or analysts, Janet Nelson, 415-986-1591, both of The
Financial Relations Board
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