Mobile Content and Advertising Service for BlackBerry Smart Phones Provides
Free, Innovative New Service for Users
ORLANDO, Fla., May 9, WIRELESS ENTERPRISE SYMPOSIUM
/PRNewswire-FirstCall/ -- Sybase 365(TM), a subsidiary of Sybase, Inc.
(NYSE: SY), the global leader in the delivery and settlement of messaging
interoperability as well as the management and distribution of mobile
content, today announced the launch of the AvantGo(R) client for
BlackBerry(R) smart phones, from Research In Motion (RIM) (Nasdaq: RIMM).
BlackBerry users can now access updated, customized content from thousands
of mobile Web sites anytime and anywhere - in either an online or offline
mode -- in a format that is optimized for BlackBerry smart phones.
"We're excited to expand our relationship with RIM enhancing the
BlackBerry user experience and value," said Marty Beard, president of
Sybase 365. "AvantGo for BlackBerry demonstrates our dedication to
providing the best in mobile content and extending our platform for mobile
advertising."
AvantGo for BlackBerry caches content locally, providing enhanced
navigation, faster browsing and dual online and offline availability.
Additionally, AvantGo utilizes its patented advanced sync technology, which
automatically updates pages on the device giving the user access to the
latest news and information around the clock.
"BlackBerry users enjoy their mobile lifestyle and look for software
and services that can further simplify or enhance their personal and
professional lives. AvantGo complements the BlackBerry solution by enabling
access to a wide variety of timely and customized information including
breaking news, market updates and entertainment," said Jeff McDowell, vice
president, Global Alliances, Research In Motion.
AvantGo provides media content partners and advertisers with a turnkey,
ad-funded mobile distribution solution without the cost of building an
initial mobile audience or advertiser network, and provides advertisers
with reach into a highly desirable mobile audience. As a result, hundreds
of major brands use AvantGo, which in turn provides mobile users access to
both quantity and quality of content.
"AvantGo plays an important role in our mobile strategy and is a strong
mobile advertising partner," Stephen Smyth, general manager, Americas for
Reuters Media. "We are pleased that their full service is now available for
millions of BlackBerry users."
AvantGo for BlackBerry is available immediately and is free for
end-users. BlackBerry users can access and download the client through the
BlackBerry browser at http://www.avantgo.com.
Sybase 365 extends Sybase's reach to over 700 mobile operators in
addition to leading content providers, media companies and large
enterprises, making Sybase the largest provider of mobile enterprise
software and services in the world. The launch of AvantGo for BlackBerry
further demonstrates the company's commitment to the Unwired Enterprise.
About Sybase 365
Sybase 365 is a new subsidiary of Sybase, Inc., following the
acquisition of Mobile 365. Sybase 365 leads the world in the global
delivery and settlement of mobile messaging interoperability, and the
management and distribution of mobile content. Processing more than six
billion messages per month, Sybase 365 reaches more than 700 mobile
operators around the world. http://www.sybase.com/365/
About AvantGo
AvantGo is a free mobile service from Sybase 365 that delivers rich,
personalized mobile Web sites to smartphones and PDAs. Today, hundreds of
major brands, including BMW, CNET, HP, Jeep, Microsoft, The New York Times,
Reuters, and Rolling Stone leverage AvantGo to target a highly desirable
demographic of millions of registered users. AvantGo offers the convenience
of anywhere, anytime access, seamlessly supporting both wireless and "sync
and go" connectivity.
NOTE: Sybase, Sybase 365 and AvantGo are trademarks of Sybase, Inc. All
other company and product names mentioned may be trademarks of the
respective companies with which they are associated.
The BlackBerry and RIM families of related marks, images and symbols
are the exclusive properties and trademarks of Research In Motion Limited.
RIM assumes no liability and makes no representation, warranty or guarantee
in relation to third party products or services.
SOURCE Sybase, Inc.
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Related links:
http://www.sybase.com/
CONTACT:
Carmel Coscia of Sybase 365, +33 6 87 21 71
77, or carmel.coscia@sybase.com; or Lisa Kennedy of Citigate
Cunningham, +1-415-618-8726, or lkennedy@citigatecunningham.com,
for Sybase 365
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