NEW YORK, May 9 /PRNewswire/ -- A campaign to get a footwear company
"Back in the Game," another to raise social awareness to improve education
in Africa, and a third to bring preventative health care to U.S. Hispanics,
have been recognized by MultiVu as some of the most exceptionally creative
uses of multimedia by corporate, non-profit, and government communications
professionals in March and April.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/multivu/32797/
(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO)
(Logo: http://www.newscom.com/cgi-bin/prnh/20020501/NYW077LOGO)
"Organizations have the opportunity to make their message stand out and
be heard in a cluttered media environment through the use of various
multimedia tools," according to Gena Sabin, product manager for Multimedia
News Releases at PR Newswire. "By incorporating video and audio clips,
high-resolution photos, social media tools, and more into one multimedia
platform, an organization can target multiple audiences with a variety of
content that meets their varying needs. In this second issue of
recognitions for creativity from MultiVu, three very different
organizations show communications professionals ways to heighten their
messages with exceptional multimedia elements."
Pony
As part of its efforts to re-launch their iconic brand, Pony
International created a multifaceted marketing campaign aimed at reigniting
the fervor that surrounded the company's products in the 70's and 80's. As
part of the "Back in the Game" campaign, Pony issued a Multimedia News
Release (MNR) which announced the availability of three new collections and
combined all the assets of the marketing campaign into one multimedia
communications vehicle targeted directly to consumers. The Pony MNR
features a live video of one of the new, intensely visual TV spots;
high-resolution photos; a link to behind-the-scenes video from the
commercials; a company website link; social media tags; and more. To watch
Pony get "Back in the Game," go to
http://www.prnewswire.com/mnr/pony/32184/.
Kilimanjaro Education Foundation
Kilimanjaro Education Foundation (KEF), a non-profit organization aimed
at improving education and building school facilities in Africa, is raising
funds with the creative support of two sixth grade teachers and their
students at Canton Intermediate School. The group of sixth graders and
their two teachers, Patrick Allen and Andy Buckle, created a CD that can be
purchased with a $10 minimum donation and all proceeds go to KEF to help
the development of school buildings in Tanzania. The MNR, which was
designed to promote the sale of the CD and thus raise social awareness for
the cause, allows visitors to play audio clips of three of the songs
included on the CD, click a link to donate to KEF and purchase the CD,
download high-resolution photos, link directly to the KEF and Canton School
websites, and share the MNR within numerous social networks. To raise your
own social awareness of this important cause, go to
http://www.prnewswire.com/mnr/kef/32327/.
US Department of Health and Human Services' Agency for Healthcare
Research and Quality (AHRQ)
The AHRQ teamed up with The Advertising Council to launch a
Spanish-language national public service campaign designed to encourage
Hispanics to become more involved in their own personal health care. The
new Spanish-language "Superheroes" campaign features everyday mothers and
fathers whose children see them as superheroes. The program encourages U.S.
Hispanics to visit their doctor more regularly and pursue preventative
testing. To create online awareness among the U.S. Hispanic population, a
MNR was released prior to the traditional public service announcements
(PSA). The MNR included a video of a "Superhero" dad, multiple
high-resolution photos, two audio PSA's, downloadable information
documents, website links, social media links, and more. To see
"Superheroes" in Spanish or in English, go to
http://www.prnewswire.com/mnr/adcouncil/31363/.
About the Multimedia News Release
MultiVu's Multimedia News Release provides organizations an opportunity
to reach public and media audiences directly through the use of innovative
technology. Pony, Kilimanjaro Education Fund, and AHRQ each customized a
Multimedia News Release that captivated their audience in creative and
interactive ways. For more information on how MultiVu creates
attention-getting Multimedia products for "Broadcast and Beyond," visit
http://www.multivu.com/.
About MultiVu
MultiVu(TM), a PR Newswire company, provides unsurpassed broadcast and
multimedia production and global distribution services to organizations
that want to reach the media, financial community, general public and other
key audiences with their visual and audio messages.
Using the latest technologies and the vast distribution resources of PR
Newswire, MultiVu(TM) multiplies the number of opportunities an
organization has to communicate with specific audiences. A variety of
current and developing platforms for tape, digital and mobile content make
this possible, including traditional broadcast TV and radio, financial
networks, company intranets, the Web and wireless devices.
About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com/) provides
electronic distribution, targeting, measurement and broadcast services on
behalf of tens of thousands of corporate, government, association, labor,
non-profit, and other customers worldwide. Using PR Newswire, these
organizations reach a variety of critical audiences including the news
media, the investment community, government decision-makers, and the
general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 14 countries and
routinely sends its customers' news to outlets in 170 countries and in more
than 40 languages. Utilizing the latest in communications technology, PR
Newswire content is considered a mainstay among news reporters, investors
and individuals who seek breaking news from the source. PR Newswire's
leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search
Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire,
the preeminent policy newswire in the industry, Vintage Filings, the
fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and
Hispanic Digital Network, the foremost Hispanic communications services. PR
Newswire is a subsidiary of United Business Media plc of London.
Media Contact:
Rachel Meranus
Vice President, Public Relations
PR Newswire
Phone +1.201.360.6776
rachel.meranus@prnewswire.com
SOURCE PR Newswire Association LLC
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Related links:
http://www.multivu.com
http://www.prnewswire.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
http://www.newscom.com/cgi-bin/prnh/20020501/NYW077LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Rachel Meranus, Vice President, Public
Relations of PR Newswire, +1-201-360-6776,
rachel.meranus@prnewswire.com
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