FORT WORTH, Texas, May 10 /PRNewswire/ -- The Fort Worth chapter of the
Public Relations Society of America will host an educational and professional
development seminar sure to improve your business June 8 at 9 a.m., Petroleum
Club, downtown Fort Worth. The morning seminar and following luncheon will be
presented by Roslyn Dawson Thompson, principal and chief creative officer of
DAWSON|DUNCAN.
Cost to attend the seminar is $30 for members, $55 for nonmembers and
$15 for students. Seminar and luncheon is $50 for members, $75 for
nonmembers, and $30 for students. Lunch-only is $20 for members, $23 for
nonmembers and $18 for students. Respond by noon Friday, June 3 at
rsvp@fortworthprsa.org .
Whether your PR practice is an established business, a new business or an
internal corporate function, you will not want to miss this lively, irreverent
and fact-filled workshop and luncheon speech. They will offer benefits in
understanding how to identify and quantify the value your practice delivers to
clients, how to attract and expand client relationships, how to market your
services and merchandise your successes to build perceived value and business
growth.
DAWSON|DUNCAN is a 20-year-old, full-service marketing communications firm
based in Dallas. It serves regional, national and international corporate and
non-profit clients, providing research, communications and marketing
strategies, branding, print and electronic collateral material design, public
affairs and advocacy programs, internal and external communications programs
(http://www.dawsonduncan.com ).
Thompson's expertise is in helping clients scope and define their markets,
and in designing and deploying strategies that build the brand and capitalize
on market opportunities. She lectures frequently on branding, marketing and
public relations, drawing on her 30-year career in the communications and
marketing industry. She has been a print and broadcast journalist, university
lecturer, non-profit agency executive, international PR agency executive and
entrepreneur.
The schedule:
9 a.m.
* Getting It ... New Business Development
* Knowing the competition
* Defining your niche
* Branding your practice
* Developing the value equation
* Traditional and nontraditional marketing for new business
10 a.m. Q&A
10:15 a.m. Break
10:30 a.m. Keeping It and Growing It ... Retention and Expansion
* Understanding the client's agenda (internal and external)
* Measuring and proving value
* Managing organic growth and new client acquisition
* Developing client advocates
11:15 a.m. Q&A
11:30 a.m. Adjourn workshop
Noon Luncheon
12:25 p.m. "Getting It, Keeping It and Growing It -- A Look at Best
Practices in Business Development for Public Relations
Practices"
1 p.m. Adjourn luncheon
Next at Greater Fort Worth PRSA ...
What: PRSA professional development seminar
When: June 8
Time: Seminar, 9 a.m.
Luncheon, noon
Where: Petroleum Club, Carter-Burgess Plaza, 777 Main St., 39th floor
Parking: free valet in parking garage at Seventh and Commerce streets
(get ticket validated)
Cost:
Seminar and Luncheon:
Members: $50
Nonmembers: $75
Students: $30
Seminar-only:
Members: $30
Nonmembers: $55
Students: $15
RSVP: By noon Friday, June 3 to rsvp@fortworthprsa.org
The Public Relations Society of America is the world's largest
professional organization for public relations practitioners. PRSA's primary
objectives are to advance the standards of the public relations profession and
to provide members with professional development opportunities through
continuing education programs, information exchange forums and research
projects conducted on the national and local levels. For more information on
PRSA, visit http://www.fortworthprsa.org
SOURCE Fort Worth Chapter of the Public Relations Society of
America
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Related links:
http://www.fortworthprsa.org
http://www.dawsonduncan.com
CONTACT:
Kathy Walker of Walker Texas Writer,
+1-817-335-1787, or mobile, +1-817-991-9105, for Fort Worth
Chapter of the Public Relations Society of America
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