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Muppets Careen Into E3 in the Henson Hummer!

       Jim Henson Interactive Takes a Cue From Its Game and Goes Mobile

    LOS ANGELES, May 11 /PRNewswire/ -- Jim Henson Interactive (JHI), the
interactive division of The Jim Henson Company, is taking a cue from one of
its new Sony PlayStation games and is showing off its 2000 titles from inside
the stretch 'Henson Hummer' at the Electronic Entertainment Expo (E3).
Circling the Los Angeles Convention Center for E3 May 11-13, 2000, and
stopping to pick up appointments outside the South Hall, the only concern
executives have is who is driving the 'Henson Hummer.'
    "I just hope for the sake of other convention attendees our driver doesn't
turn out to be Animal!" said Craig Allen, JHI's General Manager.  "Seriously
though, the PlayStation's evolution into a truly mass-market family
entertainment system will create a new, younger audience that should embrace
our new titles like Muppet RaceMania and Muppet Monster Adventure."
    Allen continued, "As a company, we're really excited with all of our
initiatives -- from the very first video game featuring the Muppets to
MuppetWorld.com.  We are continuing to realize Jim Henson's dream of
empowering children all over the world to come together and celebrate their
limitless imagination."
    Jim Henson Interactive recently announced the release of the first of a
series of MuppeToons on http://www.muppetworld.com .  The new offerings of digital
Muppets will expand to include the wacky kart-racing game Muppet RaceMania and
Muppet monster morphing in Muppet Monster Adventure for the Sony PlayStation
this October.  Both games will be published by Midway in North America.
    Formed in 1998, Jim Henson Interactive (JHI), a division of The Jim Henson
Company, is responsible for the worldwide digital expression of all
intellectual properties owned by the organization including such globally
embraced and commercially successful brands as THE MUPPETS, FARSCAPE, BEAR IN
THE BIG BLUE HOUSE, MOPATOP'S SHOP, CONSTRUCTION SITE! and THE DARK CRYSTAL.
    The Jim Henson Company, an established leader in family entertainment for
more than 40 years, is a multimedia production company; one of the top
character licensors in the industry; a leading publisher of children's books;
and home to Jim Henson Television, Jim Henson Pictures, Jim Henson Interactive
and Jim Henson's Creature Shop(TM).  The Company is headquartered in Los
Angeles with offices and production facilities in New York and London.  The
Jim Henson Company website is located at: http://www.henson.com
    The Jim Henson Company has recently been acquired by EM.TV & Merchandising
AG based in Munich, Germany.

    For more information contact Kirk Green, kgreen@aoc.net, or Monica Pierce,
both of Green Communications, 949-459-2165, for The Jim Henson Company; or
Dolores Richardone of The Jim Henson Company, 323-802-1563,
Drichardone@henson.com.


SOURCE Jim Henson Interactive




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  • http://www.henson.com
    CONTACT:
    Kirk Green, kgreen@aoc.net, or Monica Pierce,
    both of Green Communications, 949-459-2165, for The Jim Henson
    Company; or Dolores Richardone of The Jim Henson Company,
    323-802-1563, Drichardone@henson.com