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Acclaim Entertainment, Inc. to Put the Urgency in Emergency With Spring 2005 Launch of 'Emergency Mayhem'

         Humorous Arcade-Style Video Game to Offer Frantic Action by
       Placing Gamers at the Helm of Different Emergency Services Teams

    LOS ANGELES, May 11 /PRNewswire-FirstCall/ -- E3 -- Recruiting gamers to
join the most off-beat and dysfunctional cast of heroes ever assembled,
Acclaim Entertainment, Inc. (Nasdaq: AKLM), today announced that it will
launch Emergency Mayhem in the spring of 2005 for the current generation of
console gaming systems.  Developed by Acclaim Studios Cheltenham, Emergency
Mayhem will offer a humorous arcade-style video game experience, whereby
gamers will take the helm of three different emergency services teams who are
frantically racing against the clock to try and hold together their city which
is coming apart at the seams.
    "Emergency Mayhem is a fun and truly original arcade game that stands
apart from the crowd and breaks the mold," said Barry Jafrato, Senior Vice
President of Studios for Acclaim.  "Filled with more than 70 mini-games and
hours of party-style modes of play, Emergency Mayhem will appeal to consumers
of all ages."

     Emergency Mayhem will include:
     *  Arcade-style, time-based gameplay;
     *  Three different emergency teams to play as - police, fire and medical
        services;
     *  12 different vehicles to control;
     *  More than 70 skill-based mini-games;
     *  Numerous party-modes for hilarious multiplayer fun.

    Emergency Mayhem will be available in the spring of 2005 for the current
generation of console gaming systems.  For more information on this game,
please visit http://www.acclaim.com.  Acclaim's complete showcase of products will be
featured at the 2004 Electronic Entertainment Expo in Los Angeles, CA at booth
#152 in the Concourse Hall.

    About Acclaim Entertainment
    Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a worldwide
developer, publisher and mass marketer of software for use with interactive
entertainment game consoles including those manufactured by Nintendo, Sony
Computer Entertainment and Microsoft Corporation as well as personal computer
hardware systems.  Acclaim owns and operates five studios located in the
United States and the United Kingdom, and publishes and distributes its
software through its subsidiaries in North America, the United Kingdom,
Australia, Germany, France and Spain.  The Company uses regional distributors
worldwide.  Acclaim also distributes entertainment software for other
publishers worldwide, publishes software gaming strategy guides and issues
"special edition" comic magazines periodically. Acclaim's corporate
headquarters are in Glen Cove, New York and Acclaim's common stock is publicly
traded on NASDAQ.SC under the symbol AKLM.  For more information please visit
our website at http://www.acclaim.com.

    The statements contained in this release which are not historical facts
are "forward-looking statements." Acclaim cautions readers of this press
release that a number of important factors could cause Acclaim's actual future
results to differ materially from those expressed in any such forward-looking
statements. These important factors, including, without limitation, the
financial strength of the interactive entertainment industry, dependence on
new product introductions and the ability to maintain the scheduling of such
introductions, technological changes, dependence on major platform
manufacturers and other factors that could affect Acclaim, are described in
Acclaim's Annual Report on Form 10-K for the fiscal year ended March 31, 2003,
and Acclaim's subsequent Quarterly Reports on Form 10-Q, all of which were
filed with the United States Securities and Exchange Commission. Readers of
this press release are referred to such filings.

     Contact:
     Alan B. Lewis                                Tara Monahan
     Acclaim Entertainment, Inc.                  Acclaim Entertainment, Inc.
     (516) 656-5000                               (516) 656-5000
     alewis@acclaim.com                           tmonahan@acclaim.com


SOURCE Acclaim Entertainment, Inc.




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Related links:
  • http://www.acclaim.com
  • http://www.e3expo.com/e3expo/
    CONTACT:
    Alan B. Lewis, +1-516-656-5000, or
    alewis@acclaim.com, or Tara Monahan, +1-516-656-5000, or
    tmonahan@acclaim.com, both of Acclaim Entertainment, Inc.