New Price Point Enhances Value to Consumers; Expected to Extend Mass
Market Uptake
LOS ANGELES, May 11 /PRNewswire/ -- Market leader Sony Computer
Entertainment America Inc. announced today that effective immediately
consumers seeking the world's most popular gaming platform can now purchase
the standalone PlayStation 2 computer entertainment system or the
PlayStation(R)2 Combo Pack for $149 suggested retail price (SRP), while
supplies last. With 25 million consoles in North America, one out of every
four households, and 60 percent of next generation console hardware market
share, according to NPD FunWorld, a division of The NPD Group, Sony Computer
Entertainment America expects the price drop to fuel consumer uptake of
PlayStation 2, further extending its lead.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )
"The new $149 price point is part of our long-term vision for the
PlayStation 2 platform. The consumer appetite for our system has been
staggering -- over 90% of our original PlayStation sales came at $149 or less,
and given our current 25 million installed base, the potential growth for
PlayStation 2 is promising," said Jack Tretton, executive vice president, Sony
Computer Entertainment America. "As market leader, we remain focused on
making the PlayStation 2 experience the best entertainment value in the gaming
category, and we will continue to break all industry expectations by providing
solutions that expand our consumer base and grow the category as a whole."
The PlayStation 2 Combo Pack [includes the PlayStation 2 console, Network
Adaptor (Ethernet/modem) (for PlayStation(R)2), and a copy of the
online-enabled game, ATV Offroad Fury(TM) 2] provides an extended value
proposition to consumers, giving them $80 of merchandise and software with
each hardware purchase, making it even easier to join the PlayStation 2 online
gaming community. The PlayStation 2 Combo Pack gives the value conscious
consumer the best value proposition on the market.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
and the PlayStation(R)2 computer entertainment system. The PlayStation 2
computer entertainment system is set to revolutionize the home entertainment
market, offering the most compelling interactive content and the capability to
be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console and
the PlayStation 2 computer entertainment system for the North American market.
Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves
as headquarters for all North American operations and is a wholly owned
subsidiary of Sony Computer Entertainment Inc.
Visit us on the Web at http://www.us.playstation.com
SOURCE Sony Computer Entertainment America Inc.
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Related links:
http://www.playstation.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
Monica Wik, +1-650-655-5394, or
monica_wik@playstation.sony.com, or Teresa Weaver,
+1-650-655-5324, or teresa_weaver@playstation.sony.com, both of
Sony Computer Entertainment America Inc.
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