Category Leaders Join Forces to Further Enhance Consumer Experience Via Shared
Content and Cross Promotional Opportunities
DALLAS, May 11 /PRNewswire/ -- In an effort to bring forth the most up-to-
date content and resources to its site members, popular online relationship
service True.com(TM), and AskMen.com, the leader in men's lifestyle content,
announced an exclusive partnership.
Under the terms of the agreement, TRUE will serve as AskMen.com's
exclusive online personals partner. In exchange, AskMen.com will provide its
popular content on dating, love and sexuality to TRUE's site, further boasting
the online relationship service's "U" magazine, which already touts content
from TRUE's team of psychologists, editorial staff and Psychology Today. The
two companies will also work together on a series of cross-promotional events.
"Statistics show that men are just as -- if not more -- active in online
dating as women, and our 'Dating and Love' and 'Sexuality' sections are two of
the most visited resources on AskMen.com," said Ashkan Karbasfrooshan of
AskMen.com. "We've been looking for an online personals partner that holds
itself to the same level of quality that we do, and TRUE was the obvious
choice. TRUE has clearly differentiated itself in this crowded industry via
its focus on science and security."
"With more than 6 million monthly readers that generate 65,000,000 page
views each month, AskMen.com is clearly the first place that men turn to for
advice online, and we can't wait to bring their content to our members," said
Pete Salcido, senior vice president of global business development for TRUE.
"Through our partnership, we also hope to add even more value to their
consumers' experience by leading those single men who are in search of a
compatible relationship to TRUE."
To inquire about forming a marketing partnership with True.com, please
contact Pete Salcido at 972.402.4882 or Pete.Salcido@true.com .
About AskMen.com
AskMen.com is the leading Web site for men in the world, averaging over
5 million unique monthly readers. A foremost content provider with an archive
of over 12,000 articles available for free online, AskMen.com updates its
content daily and features over 200 new articles every month across a variety
of sections: Dating and Love, Sexuality, Celebrity Profiles and Interviews,
Health and Sports, Fashion and Lifestyle, Power and Money, and Entertainment.
AskMen.com also publishes daily features such as the Cool Site of the Day,
Joke of the Day, Fact of the Day, Quote of the Day, Question of the Day, Video
of the Day, and Gadget of the Day. The annual "Top 99 Most Desirable Women"
feature is a popular draw on the site.
AskMen.com hosts an active and popular online community with over
25,000 members. A recent competitive analysis by HitWise(TM) concluded that
AskMen.com has a 34.58 percent market share of all Web surfers with an
interest in men's lifestyle content. AskMen.com has had content partnerships
with the likes of MSN, AOL, Netscape, CompuServe, Univision, Overture, Lycos
Asia, and more.
About TRUE
TRUE is safer, savvy, and the only scientifically-based, online
relationship service whose mission is to help singles find long lasting and
fulfilling relationships. Founded on an advanced, scientific compatibility
test uniquely endorsed by Psychology Today and independently certified by one
of the leading experts in tests and measurements -- Integrated Knowledge
Systems, Inc. -- to meet the Standards for Educational and Psychological
Testing, TRUE is the only online relationship service that actively seeks to
further protect the safety of its communicating members by conducting
extensive criminal background screenings. Moreover, TRUE is the only site to
conduct single verification screening. With the help of proprietary research
and the industry's most extensive team of scientists, relationship experts and
psychologists, TRUE also guides its members step-by-step through all stages of
the relationship-building process.
To find out more about how TRUE helps people around the world Live, Love
and Learn(TM), please visit http://www.true.com .
SOURCE True.com
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Related links:
http://www.true.com
http://www.askmen.com
Company News On-Call:
http://www.prnewswire.com/comp/919610.html
CONTACT:
Taylor L. Cole, APR of True.com,
+1-972-402-4813, or Taylor.Cole@true.com
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