David Krumholtz Presents New Chrysler Crossfire to Grand Prize Winner at
the Electronic Entertainment Expo (E3) 2006
Top Virtual Films to be Made Into Live Action Shorts
AUBURN HILLS, Mich. and SANTA MONICA, Calif., May 11 /PRNewswire/ --
During a ceremony today from the floor of the Electronic Entertainment Expo
(E3) 2006, the Chrysler brand and Activision, Inc. (Nasdaq: ATVI) announced
the top honors in the Chrysler in The Movies: Virtual Film Competition
(CiTM). Actor David Krumholtz, star of the CBS series, Numb3rs, presented
the first place award to George Lippert of Kirkwood, MO for his virtual
film, "Bullets are Forever Starring Marshall Paris." After a screening of
the winning film, Mr. Lippert received the keys to a brand new Chrysler
Crossfire sports car.
Chrysler and Activision also announced the nine semi-finalists, who,
along with "Bullets are Forever Starring Marshall Paris" could see their
films made into live actions shorts by independent filmmakers participating
in the Chrysler Film Project. The Chrysler Film Project (CFP) is a
competition where filmmakers compete to win a full-length feature
production deal on behalf of the Chrysler brand. Five of the winning
virtual short films will be made into live action shorts by the CFP
filmmakers and will ultimately be distributed by Chrysler.
Rounding out the top ten winning virtual films were "The Car
Whisperer," by Jonathan Cozzolino of Knoxville, TN; "Double O by Night," by
Stephen Traylor of Parker, CO; "The Loaner," by James King from Gloucester,
VA; "The Magical Car," by Steve Scott of Plano, TX; "Road Trip to Roswell,"
by Kristine Browne of Kennesaw, GA; "To Save the Day," by Chris Frey of
Brooklyn, NY; "What Happened," by Jonathan Face of New York, NY; "The
Winner," by Anthony Avvento of Celebration, FL; and "The Working Girl," by
Patrick Williams of Houston, TX.
"The Virtual Film Competition was a unique process, combining gaming
and film, that rewards the best of innovation, technology and creativity,"
said David Rooney, Director-Chrysler Brand. "Just as inspiration is
inherent in the Chrysler brand, we are thrilled to be providing an
opportunity that brings the winners' inspirations to life."
"We join with Chrysler in congratulating the winners of the Chrysler in
The Movies: Virtual Film Competition," said Dave Anderson, senior director
of business development, Activision, Inc. "The Movies gives would-be
filmmakers the tools to control their own studio and create their own
films. Activision is proud to have The Movies be part of a competition that
is as creative and innovative as the game."
The contest, which was launched in January, invited participants to
create a two to three-minute film using Activision and Lionshead(R)
Studios' The Movies(TM) Windows(R) PC game. Films had to include any of the
new Chrysler vehicles -- the Pacifica, the Crossfire, the Chrysler 300 and
the PT Cruiser -- integrated into The Movies game. Entries were judged by a
celebrity panel which included Paul W. S. Anderson ("Resident Evil"), David
Krumholtz ("Numb3rs"), Garry Marshall ("Raising Helen," "The Princess
Diaries"), Guy Ritchie ("Revolver," "Snatch," "Lock, Stock and Two Smoking
Barrels"), Brad Silberling ("Lemony Snicket's A Series of Unfortunate
Events," "City of Angels") and John Singleton ("Four Brothers," "2 Fast 2
Furious").
Video footage of the award ceremony with David Krumholtz is available
at http://www.thenewsmarket.com/activision. Media can preview and request
broadcast-standard video digitally or by tape at no cost from this site.
About Chrysler Brand
Driven by the steady, consistent launches of award-winning new models,
the Chrysler brand has seen a dramatic increase in sales, market share and
brand image during the last 15 years. Chrysler brand sales have jumped a
remarkable 357 percent since 1991, from about 130,000 units to 649,293 in
2005. No other American automotive brand has grown by that amount during
the same time frame.
With this year's launch of the Chrysler Aspen, the first-ever full-size
SUV for the brand, the momentum is sure to continue. Chrysler Aspen builds
on other ground-breaking products and technologies such as the Stow 'n
GO(R) seating and storage system on the Chrysler Town & Country, the
fuel-saving Multi-Displacement System (MDS) in the Chrysler 300, rear
seating for four adults with useable pass-through cargo space on the
Chrysler PT Cruiser Convertible and the beautifully-designed Chrysler
Crossfire and Crossfire Convertible.
The Chrysler brand's succession of innovative product introductions
continue to solidify the brand's standing as the leader in design,
engineering and value. The premium for the Chrysler brand is in the
product, not the price.
About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Founded in 1979, Activision posted net
revenues of $1.47 billion for the fiscal year ended March 31, 2006.
Activision maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and
the Netherlands. More information about Activision and its products can be
found on the company's World Wide Web site, which is located at
http://www.activision.com.
About Lionhead Studios
Lionhead Studios is based in Guildford, Great Britain, and was founded
in 1997. The studio's first game, "Black & White" for PC, was released in
2001, and worldwide sales of it have topped 2 million copies. Its second
game, "Fable" for Xbox, has also sold more than 2 million copies worldwide,
and the numbers continue to climb, making it one of the top-selling Xbox
titles of all time. Three further titles Fable: The Lost Chapters, Black &
White 2 and The Movies, were all released on PC in Fall 2005. For more
information about Lionhead Studios, visit http://www.lionhead.com.
SOURCE Activision, Inc.
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Related links:
http://www.lionhead.com/
http://www.thenewsmarket.com/activision/
http://www.activision.com/
http://www.prnewswire.com/comp/007396.html/
CONTACT:
Eileen Wunderlich of Chrysler Group,
+1-248-512-0332, ew48@dcx.com; or Ryh-Ming C. Poon, Senior PR
Manager of Activision Games, +1-310-255-2226,
rpoon@activision.com
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