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Sierra Casual Entertainment Division Captures Prestigious Award at Electronic Entertainment Expo

 '3-D Ultra(TM) Lionel(R) TrainTown' Receives "Family Title of the Year" Top
                                    Honor

    LOS ANGELES, May 12 /PRNewswire/ -- In a gala awards ceremony, The Academy
of Interactive Arts & Sciences (AIAS) awarded top honors to Sierra
Attractions' "3-D Ultra(TM) Lionel(R) TrainTown" for "Family Title of the
Year."  "3-D Ultra Lionel TrainTown," developed by Dynamix(R) and part of
Sierra On-Line's Casual Entertainment Division, received this award at the
third annual AIAS ceremony held at the Regal Biltmore Hotel on the first
evening of the Electronic Entertainment Expo.
    "It's an incredible honor to win when you know the judges are your peers,
as well as the movers and shakers in the interactive entertainment industry,"
said Randy Thompson, director for '3-D Ultra,' Dynamix.  "TrainTown is exactly
what '3-D Ultra' is known for -- fun, creative games that bring hours of
enjoyment."
    "The '3-D Ultra' brand has been a foundation product line for our strength
in casual games," said Steve Van Horn, senior vice president and business unit
manager for Sierra's Casual Entertainment Division.  "The brand, and Lionel
TrainTown in particular, exemplify the creative product design and depth of
gameplay that only our strong, experienced and talented development teams can
deliver."
    "3-D Ultra Lionel TrainTown" is the seventh title in the "3-D Ultra"
series and continues to live up to the moniker of the brand by taking favorite
forms of recreation beyond real-world limitations.  The Dynamix development
team continues to create fantastic adventures filled with 3-D effects and
animations delivering the ultimate in gameplay.
    Sierra Attractions(TM) ( http://www.sierra.com/attractions/ ) brings
together industry-leading development teams from Sierra On-Line, Berkeley
Systems(TM), Jellyvision(R) and Dynamix(R) to create high-quality and
award-winning Windows(R), Macintosh(R) and console games.  Sierra Attractions'
"All Play No Work(TM)" promise ensures fun, interactive and exciting content
in every product.  The Sierra Attractions brand includes "3-D Ultra(TM)"
arcade games, YOU DON'T KNOW JACK(R) irreverent trivia gameshows, classic
Hoyle(R) games and The Incredible Machine(TM) mind-bending puzzles.
    Sierra On-Line, Inc. ( http://www.sierra.com/ ) is one of the original
developers and largest worldwide publishers of interactive entertainment and
productivity software.  Sierra is a division of Havas Interactive, a global
leader in interactive content, and is one of the world's largest publishers of
education, entertainment and home productivity software.  Its divisions,
Blizzard Entertainment(R), Coktel, Knowledge Adventure(R), Sierra(TM) and
Flipside.com(TM) are famous for releasing critically-acclaimed and
award-winning titles.  Havas has operations in the US and in Europe and is a
subsidiary of the French publishing house Havas, part of Vivendi
Communications.
    NOTE:  All trademarks are the property of their respective owners.

    CONTACT:  Sarita Churchill of Sierra On-Line, Inc., 541-684-4308, or cell,
541-915-9366, or Sarita.Churchill@Dynamix.com.


SOURCE Sierra On-Line, Inc.




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Related links:
  • http://www.sierra.com
    CONTACT:
    Sarita Churchill of Sierra On-Line, Inc.,
    541-684-4308, or cell, 541-915-9366, or
    Sarita.Churchill@Dynamix.com