PlayStation(R)2 Offers a Passage Into the Underworld in Celebration of E3
LOS ANGELES, May 12 /PRNewswire/ -- On May 11, Sony Computer Entertainment
America (SCEA) created the ultimate Los Angeles destination in celebration of
this year's Electronic Entertainment Expo (E3) conference with David Arquette,
Tara Reid and numerous others experiencing the PlayStation 2 Underworld.
PlayStation 2, the undisputed leader in the gaming industry, transformed the
historic Belasco Theater into a futuristic universe that took guests on an
invigorating journey through a world ruled by PlayStation 2 with a special
musical performance by rock and roll legend Iggy Pop.
Allowing Hollywood's A-list to "play in their world," PlayStation 2 hosted
the hottest party in downtown Los Angeles that redefined the realm of
interactive entertainment by fusing technology with creative vision. The
invite-only affair offered celebrities, including Jared Leto, Eve and Johnny
Knoxville, the chance to enter into a completely different dimension of
entertainment. Daryl Hannah experienced driving excitement as she cruised
through Gran Turismo 4, set to launch fall 2004, while suspended over the
crowd in a spaceship-like clear orb. Jamie Kennedy tested his gaming ability
going head-to-head with a friend playing Killzone(TM), set to launch fall
2004, while perched on a turntable console where he could keep track of his
opponent's every move with gameplay projected around the room. Later, the
party focused center stage for Iggy Pop's performance where Red Hot Chili
Peppers frontman Anthony Kiedis hopped on stage to join Iggy in a few songs.
The eclectic trio, Yeah Yeah Yeahs also performed. Spinning by hip-hop's
hottest DJ Danger Mouse completed the entertainment filled evening. This
rounds out PlayStation 2's impressive history of musical line-ups such as
50 Cent, Busta Rhymes, Jane's Addiction, Alicia Keys and OutKast.
The star-studded party comes on the heels of Sony Computer Entertainment
America Inc.'s world debut of the PlayStation Portable (PSP(TM)) -- the
company's first foray into portable entertainment. Available in late 2004,
the PlayStation Portable will allow consumers to enjoy gaming and other
entertainment content anywhere, anytime.
The PlayStation(R)2 computer entertainment system has revolutionized the
home entertainment market, offering the most compelling interactive content
and the capability to be used as a network terminal in the broadband era.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
and the PlayStation(R)2 computer entertainment system. The PlayStation 2
computer entertainment system is set to revolutionize the home entertainment
market, offering the most compelling interactive content and the capability to
be used as a network terminal in the coming broadband era.
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console and
the PlayStation 2 computer entertainment system for the North American market.
Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves
as headquarters for all North American operations and is a wholly owned
subsidiary of Sony Computer Entertainment Inc.
Visit us on the Web at http://www.playstation.com
SOURCE Sony Computer Entertainment America Inc.
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Related links:
http://www.playstation.com
CONTACT:
Amy Zvi or Katie Cray, both of Bragman Nyman
Cafarelli, +1-310-274-7800, for Sony Computer Entertainment
America Inc.
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