NEW YORK, May 12 /PRNewswire/ -- MyItThings.com
(http://www.myitthings.com), a leading publisher of user-generated fashion
content, today announced the launch of the "It" Designer Contest, the
ultimate opportunity for aspiring designers.
A team of fashion industry experts will weigh in on the results and
help discover new emerging talent, including "Project Runway" alum Malan
Breton, the former Editor-in-Chief of Life & Style Sheryl Berk, C Magazine
Executive Editor Nathan Cooper, Designer Keith Lissner, and MyItThings
Editor-in-Chief and Co-Founder Yuli Ziv.
"The contest offers great exposure for new and emerging designers --
especially students and graduates," says Yuli Ziv, Editor-in-Chief of
MyItThings.com. "MyItThings.com's social platform provides them with a
unique chance to get immediate feedback on their designs from the site's
community of trendsetters, tastemakers and fashionistas."
Ziv adds, "MyItThings is changing the fashion industry in the same way
social networking and video sites changed the music industry. We are giving
the designers a platform for exposure and consumers the power to decide on
the future trends of the industry."
Entrants are invited to show off their pieces online for a chance to
win the grand prize. Entries can be submitted today through July 15. Each
designer is asked to submit five previously created looks. Site users will
vote for their top 10 favorite designers. Then, the three finalists will be
awarded $1,500 to work on their looks for a Spring 2009 collection.
This effort will be documented on the MyItThings.com social platform
through blogs, videos and pictures so that fans can keep up with their
favorite designers' efforts. A runway show will be conducted in Oct. in
NYC, which will allow the three finalists to show off their work in a
professional runway show.
The final winner will be chosen by a combined vote, which is 50 percent
by the judges and 50 percent by the MyItThings.com community. A $5,000
Grand Prize, as well as exclusive collection sale on MyItThings.com, will
be awarded to the winner.
MyItThings is a leading publisher of user-generated content and one of
the most influential online fashion communities. It offers the fashion
conscious crowd a chance to wield an Anna Wintour-like power by turning
their opinions into tomorrow's trends. MyItThings.com was developed by
2BrainsMedia LLC, a New York based, privately-funded Web 2.0 company.
SOURCE MyItThings.com
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Related links:
http://MyItThings.com
CONTACT:
Mark Pasetsky of Mark Allen & Company,
+1-212-243-8543, for MyItThings.com
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