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Audience Voice Processor Based on Human Hearing System Powers NTT DoCoMo's Latest Mobile Phone

 Audience chip supports Sharp's Triple Kukkiri Talk(TM) to enable people to
 hear and be heard everywhere from their cell phones, even in the noisiest
                                   places

    MOUNTAIN VIEW, Calif., May 12 /PRNewswire/ -- Audience today announced
that its industry-first voice processor based on the intelligence of the
human hearing system powers NTT DoCoMo's new mobile phone, Sharp SH705iII,
released in April.

    The Audience A1010 Voice Processor supports Sharp's Triple Kukkiri
Talk(TM) by providing the most powerful and robust noise suppression, voice
equalizer, and voice stretch performance available today. Whether the noise
source is in the caller's environment, or coming in over the cellular
networks from the other end of the call, the Voice Processor
instantaneously reduces multiple noise sources, such as airport PA systems,
restaurant noise, car noise and street noise. The result for the consumer
is clear voice communications over mobile networks in places before
unimagined.

    The Audience Voice Processor is the first custom IC that is modeled
after the most efficient and accurate auditory system, the human hearing
system. By understanding the auditory pathway -- from the cochlea to the
brainstem to the thalamus and cortex -- Audience is the first company to
deliver a commercial product based on the science of Auditory Scene
Analysis (ASA), or the grouping and processing of complex mixtures of
sound. Because the Audience Voice Processor handles signals the way people
actually perceive specific sounds, it is able to identify and suppress
noise sources in an extremely efficient and accurate manner.

    "We are proud to announce that Sharp, the number one manufacturer of
mobile handsets in Japan, is the first in the world to deliver handsets
enabled by the A1010 voice processor," said Peter Santos, Audience
president and CEO. "The latest trends in new mobile technologies often
begin in Asian markets, and Japan in particular, with the rest of the world
rapidly following. We expect Sharp's lead in incorporating our processor
into its phones to set the trend for mobile handset innovation worldwide
and to extend their number one position in Japan."

    About Audience

    Audience is a voice processor company that enables clear communications
anywhere with noise suppression technology based on the intelligence of the
human hearing system. The technology is applicable across a broad range of
consumer products where voice needs to be intelligible in noisy
environments, and its first commercial product is for the mobile handset
market. Audience was selected as the Most Innovative True Mobile Start-Up
for the "2008 GSMA Mobile Innovation Global Awards." The company is one of
34 founding member companies of the Open Handset Alliance and the only one
with advanced noise suppression technology. Investors in Audience include
Vulcan Capital, NEA, Tallwood Venture Capital and VentureTech Alliance.
Audience, http://www.audience.com, is based in Mountain View, California.

    Triple Kukkiri Talk is a registered trademark of Sharp Corporation



SOURCE Audience




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  • http://www.audience.com
    CONTACT:
    Sacha Arts, +1-408-356-3099,
    sacha@sliderassociates.com, or Susan Lider, +1-650-321-2084,
    susan@sliderassociates.com, both of Slider & Associates, for
    Audience