McGraw-Hill Construction presents research data at the National Association
of Home Builders' Green Building Conference
NEW YORK, May 12 /PRNewswire/ -- McGraw-Hill Construction, a part of
The McGraw-Hill Companies (NYSE: MHP), today presented the findings of its
latest market research investigating "green" home building, focusing on
changes in green building activity between 2001 and 2007; the impact of the
down market on green home building; opinions and preferences of builders
for green materials and processes, and triggers and obstacles affecting
green building expansion.
The major findings of the survey, which is co-sponsored by the National
Association of Home Builders (NAHB), include:
-- The residential green building market is expected to be worth $12
billion to $20 billion (6% to 10% of the market) this year.
-- In five years (2012), the market is expected to double to 12% to 20%
market share, or $40 billion to $70 billion.
-- 40% of builders think green building helps them market their homes in a
down market.
-- Quality has emerged in this down market as the most important reason
for building green. Previously, builders were motivated by energy cost
savings of green homes and doing the right thing, which still came in
#2 this year. This is likely due to green home marketing and how it
improves quality of life.
"We have hit the tipping point for builders going green," said Harvey
M. Bernstein, McGraw-Hill Construction vice president of Industry
Analytics, Alliances and Strategic Initiatives. "This year, the number of
builders who are moderately green -- those with 30% green projects -- has
surpassed those with a low share of green -- those who are green in less
than 15% of their projects. Next year, we will see even greater growth,
with highly green builders -- those with 60% green projects -- surpassing
those with a low share of green. This year has seen an 8% jump over last
year, and we expect another 10% increase next year."
"It's official. Green has gone mainstream," said Ray Tonjes, chair of
the Green Building Subcommittee for NAHB. "And now, the NAHB National Green
Building Program is making it easier for home builders to provide
sustainable, environmentally friendly homes for their customers. We're
ready for the market transformation that McGraw-Hill Construction
estimates."
For more information on NAHB, please visit http://www.nahb.org.
The results presented at the NAHB Green Building Conference today will
be incorporated into a new issue of the McGraw-Hill Construction
SmartMarket Report series, available late June at
http://www.analyticsstore.construction.com.
About McGraw-Hill Construction
McGraw-Hill Construction connects people, projects and products across
the design and construction industry. For more than a century, the Company
has remained North America's leading provider of construction project
information, plans and specifications, product information, industry news,
and industry trends and forecasts. In print and online, the Company offers
a variety of tools, applications, and resources that easily integrate with
its customers' workflows. Backed by the power of Dodge, Sweets,
Architectural Record, Engineering News-Record (ENR), GreenSource and 11
regional publications, McGraw-Hill Construction serves more than one
million customers within the $4.6 trillion global construction community.
To learn more, visit http://www.construction.com.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading
global information services provider meeting worldwide needs in the
financial services, education and business information markets through
leading brands including Standard & Poor's, McGraw-Hill Education,
BusinessWeek and J.D. Power and Associates. The Corporation has more than
280 offices in 40 countries. Sales in 2007 were $6.8 billion. Additional
information is available at http://www.mcgraw-hill.com.
SOURCE McGraw-Hill Construction
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