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Casino Data Online, Spectrum Gaming Group Form Alliance to Provide Web-Based Benchmarking Service

    ATLANTIC CITY, N.J., May 12 /PRNewswire/ -- Spectrum Gaming Group has
formed a strategic alliance with Industry Data Online (IDOL), an
Australia-based organization that has specialized in the delivery of online
performance reporting and benchmarking services to the Australian gaming
industry since 2001. The IDOL product, Casino Data Online, provides
web-based benchmarking services that allow casino operators to
confidentially measure their performance against the greater industry and
identify their own strengths, weaknesses and opportunities.

    The Casino Data Online application, the leader in serving the
Australian gaming industry since 2001, has established a customer base of
more than 400 gaming properties, and has transformed the Australian gaming
industry with its independent, credible and timely delivery of online
financial and gaming performance reporting, benchmarking and market data.
Working with Spectrum Gaming Group, the world's leading independent gaming
consultancy, the proven service is being rolled out in North America, Asia
and elsewhere.

    "The service strengthens the gaming industry by developing a database
of independent performance information that can help our clients better
manage their businesses through informed decision-making rather than
relying on 'gut- feel'," said Greg Hurley, general manager of Casino Data
Online. "The jewel in the crown is a dynamic gaming database that empowers
operators to independently assess the performance of gaming products before
committing capital investment to product conversions and new purchases."

    "This service is particularly critical when casino operators face
unprecedented levels of competition and economic uncertainty. It provides
real answers to real questions," said Michael Pollock, managing director of
Spectrum Gaming Group. "By working with Spectrum and Casino Data Online,
our clients will have cost-effective access to reliable, credible data. We
have long believed in the power of benchmarking as a management tool for
casinos, and this service truly harnesses that power."

    Casino Data Online has overcome the challenges of integrating internal
data and systems by electronically capturing slot machine performance and
financial information from subscriber casino properties direct from their
internal slot and financial accounting systems. The data is standardized,
reconciled and quality assured before the benchmarked results and gaming
market data are released online to subscriber properties. This allows each
casino property to securely compare its slot and financial performance
against the greater industry or internally within its own corporate
operating group of properties.

    Spectrum and Casino Data Online will provide presentations to attendees
at the East Coast Gaming Congress (http://www.eastcoastgamingcongress.com)
in Atlantic City on May 20.

    For further information, visit http://www.spectrumgaming.com and
http://www.casinodataonline.com

    About Industry Data Online:

    Industry Data Online is the leader in the delivery of performance
reporting and benchmarking services to the worldwide gaming industry. The
company's products provide both individual organizations and the gaming
industry with independent and credible data that empowers decision makers
with factual information that delivers strong business performance. The
company has offices in Brisbane, Sydney (Australia) and Reno, NV. For
further information visit the company's corporate website at
http://www.industrydataonline.com and product website at
http://www.casinodataonline.com

    About Spectrum Gaming Group:

    Spectrum Gaming Group is an independent research and professional
services firm serving public- and private-sector clients worldwide. Its
principals have backgrounds in gaming operations, economic analysis, law
enforcement, due diligence, gaming regulation, compliance and journalism.
Spectrum, which publishes the award-winning Gaming Industry Observer
newsletter, has offices in Atlantic City, Bangkok, Guangzhou, Hong Kong,
Las Vegas, Macau, Manila and Tokyo. For further information visit
http://www.spectrumgaming.com .



SOURCE Spectrum Gaming Group




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Related links:
  • http://www.spectrumgaming.com
  • http://www.casinodataonline.com
  • http://www.industrydataonline.com
  • http://www.eastcoastgamingcongress.com
    CONTACT:
    Joseph Weinert, Senior Vice President of
    Spectrum Gaming Group, +1-609-652-6672, Fax: +1-609-926-5121,
    Weinert@spectrumgaming.com