RightNow Hosts Annual Higher Education User Group May 12-13 at University
of West Florida
BOZEMAN, Mont., May 12 /PRNewswire-FirstCall/ -- RightNow(R)
Technologies (Nasdaq: RNOW) today announced that more than 140 colleges and
universities use its on demand customer relationship management (CRM)
solution to recruit and retain students. The RightNow Higher Education
solution includes guides and templates, based on industry best practices
gleaned from RightNow's work with schools such as Columbia University,
Imperial College London, and Minnesota State Colleges and Universities. It
is available under RightNow's software-as-a-service delivery model, which
allows institutions to implement quickly, while minimizing up-front
investment and risk.
Today, higher education institutions consider attracting and keeping
qualified students to be a top priority and major challenge given budget
constraints, competition from other schools, and Internet-savvy prospective
students that expect immediate access to information. The RightNow Higher
Education solution helps learning institutions attract and retain students
by providing staff with a single view of each student, including all
interaction history, which enables highly personalized service. In
addition, RightNow helps schools to provide immediate, online access to a
wide range of information, such as financial aid details, registration
requirements and housing. The RightNow solution also includes guides to
help drive and track recruiting efforts.
For example, the University of South Florida (USF) uses RightNow to
manage student and support interactions across all student touch points
including phone, email, web and chat. With RightNow, USF has saved
approximately $500,000 over three years while student population grew 10
percent. USF also uses RightNow to automatically distribute and tabulate
satisfaction surveys, capturing valuable feedback from students and
employees about university services. USF can then analyze the information
gathered to identify areas for service growth.
Using RightNow, Victoria University of Wellington, New Zealand,
delivers highly personalized information to a diverse range of prospective
students while meeting extremely tight cost constraints. "RightNow has
helped us quickly, accurately and cost effectively communicate with
prospective students, bolstering our recruiting efforts," said Charles
Brooks, the university's international e-marketing manager.
"Universities and colleges are under pressure to develop and maintain
relationships with prospects, students, parents, alumni and internal staffs
even as their budgets are being reduced," said Danielle Wanderer, vice
president of industry and North America marketing at RightNow. "RightNow
provides a tailored solution that leverages extensive industry experience
and best practices from our more than 140 higher education clients to help
institutions recruit, retain, and inform students."
RightNow's annual Higher Education User Group will be held May 12-13,
2008, hosted on campus by RightNow customer University of West Florida
(UWF). RightNow is helping UWF support the expansion of its online campus
by effectively marketing distance learning services and better serving
current students via phone, email, web and online chat.
About RightNow Technologies
RightNow (Nasdaq: RNOW) delivers the high-impact technology solutions
and services organizations need to cost-efficiently deliver a consistently
superior customer experience across their frontline service, sales and
marketing touch-points. Approximately 1,800 corporations and government
agencies worldwide depend on RightNow to achieve their strategic objectives
and better meet the needs of those they serve. RightNow is headquartered in
Bozeman, Montana. For more information, please visit
http://www.rightnow.com.
RightNow is a registered trademark of RightNow Technologies, Inc.
NASDAQ is a registered trademark of the NASDAQ Stock Market.
SOURCE RightNow Technologies
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Related links:
http://www.rightnow.com
CONTACT:
Chaundera Wolfe of RightNow Technologies,
+1-406-556-3323, cell, +1-406-570-0347, cwolfe@rightnow.com
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