SANTA MONICA, Calif., May 13 /PRNewswire-FirstCall/ -- E3 Expo attendees
will embark on a wild new adventure with Shrek(R) and his buddies when
Activision, Inc. (Nasdaq: ATVI) and TDK Mediactive, Inc.
(OTC Bulletin Board: TDKM) unveil Shrek 2(TM): The Game (working title) at
Activision's booth #1224 in the South Hall on May 14 - 16.
Inspired by the upcoming film and expanding its storyline, Shrek 2: The
Game (working title) features Shrek's signature humor and comedic
interactions. Players experience key moments from the film and encounter a
variety of new characters, environments and sub-plots as they switch between
Shrek, Donkey or one of their six friends. The game is being co-published
worldwide by Activision, Inc. and TDK Mediactive, Inc. and is currently in
development by Activision's wholly owned subsidiary Luxoflux for the
PlayStation(R)2 computer entertainment system and the Xbox(R) video game
system from Microsoft. Shrek 2: The Game (working title) has not yet been
rated by the ESRB.
"Activision is pleased to showcase Shrek 2: The Game in our booth at E3,"
said Kathy Vrabeck, executive vice president, global publishing and brand
management, Activision, Inc. "We look forward to working with TDK to develop
and publish games based on a rich property like Shrek, which has a strong
appeal to children and adults alike."
"We are excited at the prospect of building upon our previous success with
the Shrek franchise under our long term agreement with DreamWorks," stated
Vincent Bitetti, Chief Executive Officer, TDK Mediactive, Inc. "Shrek is one
of the most successful film-to-game adaptations of all time and we are
confident that the new Shrek games being developed as part of our strategic
relationship with Activision will add more muscle to an already successful
videogame franchise."
About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of
high quality interactive entertainment software for the PlayStation(R)2
computer entertainment system, PS one(TM) game console, Xbox(TM) video game
system from Microsoft, and the Nintendo GameCube(TM), Game Boy(R) Advance and
Game Boy(R) Color systems. The company also publishes titles for personal
computers via a co-publishing agreement with Activision Value, a subsidiary of
Activision, Inc. The company's games are based on licensed and original
content derived from major motion pictures, video franchises, popular
literature and popular culture. TDK Mediactive has exclusive technology and
content licenses with Sony Computer Entertainment America Inc., Microsoft
Corporation, Nintendo of America Inc., Disney Interactive, Vivendi Universal
Studios, Mattel, Inc., Classic Media, BKN International, DC Comics, Hallmark
Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General
Motors Corporation, Infogrames Interactive, Inc., Activision, Zuffa LLC, and
others. TDK Mediactive is 73% owned by TDK USA Corp., a wholly-owned
subsidiary of TDK Corporation (NYSE: TDK). More information about TDK
Mediactive and its products is available at http://www.tdk-mediactive.com .
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment
and leisure products. Founded in 1979, Activision posted net revenues of
$864 million for the fiscal year ended March 31, 2003.
Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Japan, Australia, Scandinavia and the Netherlands. More
information about Activision and its products can be found on the company's
World Wide Web site, which is located at http://www.activision.com .
The statements contained in this release that are not historical facts are
"forward-looking statements." The Company cautions readers of this press
release that a number of important factors could cause Activision's actual
future results to differ materially from those expressed in any such forward-
looking statements. These important factors, and other factors that could
affect Activision, are described in Activision's Annual Report on Form 10-K
for the fiscal year ended March 31, 2002, which was filed with the United
States Securities and Exchange Commission. Readers of this press release are
referred to such filings.
SOURCE Activision, Inc.
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Related links:
http://www.activision.com
Company News On-Call:
http://www.prnewswire.com/comp/007396.html
CONTACT:
Lisa Fields, Sr. Publicist, Corp.
Communications, Activision, Inc., +1-310-255-2227,
lfields@activision.com
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