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BAM! Entertainment's Wallace & Gromit in Project Zoo to Be Displayed In the Xbox Booth at the Electronic Entertainment Expo

 The Popular Clay Characters Make Their Public Debut at the Gaming Industry's
                              Largest Tradeshow

    E3, LOS ANGELES, May 13 /PRNewswire-FirstCall/ --
BAM! Entertainment(R) (Nasdaq: BFUN) announced today that its video game
Wallace & Gromit(TM) in Project Zoo will be on display in the Xbox booth at
this year's Electronic Entertainment Expo (E3), May 14-16, 2003.  Created by
Aardman, the popular clay characters Wallace & Gromit have starred in several
half-hour films that have won more than 45 international awards including two
Oscars(R).  Wallace & Gromit in Project Zoo is the first video game product to
feature the popular British characters and is due to release on the Xbox(R)
video game system from Microsoft this fall.
    "Wallace & Gromit's presence in the Xbox booth is something we're very
proud of," said Ray Musci, Chief Executive Officer of BAM! Entertainment.
"We're pleased to have Xbox help us get the word out about the game."
    Wallace & Gromit in Project Zoo is an action-adventure game where the
player is on a mission to liberate the zoo from the evil clutches of the
maniacal penguin, Feathers McGraw.  Gamers will play as the non-speaking yet
charismatic dog, Gromit.  With Wallace in tow, building ingenious
contraptions, Gromit will navigate six diverse and lush levels completing 24
missions and 12 mini-arcade games as he rescues baby zoo animals, solves
puzzles and attempts to defeat Feathers the Penguin at his evil game.
    The Wallace & Gromit films have been dubbed into more than 20 languages
with U.S. and U.K. video sales reaching over 10 million units.  Aardman
recently released Cracking Contraptions, a series of ten one-minute Wallace &
Gromit films and is set to begin production with DreamWorks on the first
feature-length Wallace & Gromit movie slated for release in 2005.
    For more information on Wallace & Gromit in Project Zoo for Xbox or any of
BAM! Entertainment's video games visit http://www.bam4fun.com.

    About Aardman
    Aardman is a privately owned character creation house founded 1972 by
David Sproxton and Peter Lord. Nick Park joined Aardman in 1986 and is now a
Director of the company. Integrity and innovation are at the heart of
Aardman's work. Rejecting experiment for its own sake, Aardman thrives on the
excitement of new discoveries in the creation of animated film. Aardman
specializes in: animated shorts and series, animated feature films, commercial
productions, and merchandising and licensing. Aardman's website is
http://www.aardman.com.

    About Xbox
    Xbox ( http://www.xbox.com/ ) is Microsoft's future-generation video game
system that delivers the most powerful games experiences ever. Xbox empowers
game artists by giving them the technology to fulfill their creative visions
as never before, creating games that blur the lines between fantasy and
reality. Xbox is now available in the continents of North America, Europe,
Asia and Australia.

    About BAM! Entertainment, Inc.
    Founded in 1999 and based in San Jose, California, BAM! Entertainment,
Inc. is a developer, publisher and marketer of interactive entertainment
software worldwide.  The company develops, obtains, or licenses properties
from a wide variety of sources, including global entertainment and media
companies, and publishes software for video game systems, wireless devices,
and personal computers.   The company's common stock is publicly traded on
NASDAQ under the symbol BFUN.  More information about BAM! and its products
can be found at the company's web site located at http://www.bam4fun.com.

    This release contains statements that are "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are based on current estimates and projections about BAM!
Entertainment's business, which are derived in part on assumptions of its
management, and are not guarantees of BAM! Entertainment's future performance,
as such performance is difficult to predict. Therefore, actual outcomes and
results may differ materially from what is expressed or forecasted in such
forward-looking statements due to numerous factors. Such factors include, but
are not limited to, those described in BAM! Entertainment's Annual Report on
Form 10-K for the year ended June 30, 2002, and its Quarterly Report on Form
10-Q for the three-month period ended December 31, 2002, which are filed with
the U.S. Securities and Exchange Commission.  Readers of this release are
referred to those filings.  BAM! Entertainment does not intend to update any
of these forward-looking statements after the date of this release.

    NOTE:  BAM! Entertainment, BAM! and BAM!4 are trademarks of BAM!
Entertainment, Inc. Xbox is a trademark of Microsoft Corporation.  All other
trademarks are the property of their respective owners.
    Xbox is a registered trademark of Microsoft Corporation in the United
States and/or other countries.


SOURCE BAM! Entertainment, Inc.




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Related links:
  • http://www.bam4fun.com
    CONTACT:
    Mika Kelly of BAM! Entertainment, Inc.,
    +1-408-298-7500, ext. 323, or mkelly@bam4fun.com