Bravard to Lead Hoover Marketing; Baker Takes New Role in Diversified Products
NEWTON, Iowa, May 13 /PRNewswire-FirstCall/ -- Maytag Corporation
(NYSE: MYG) today announced that it will strengthen the marketing function of
its Hoover floor care business unit. Through this initiative, Annette Bravard
will join Hoover as vice president - marketing, and David Baker will be named
to the new position of vice president - diversified products. Bravard is
currently senior director - business markets in Maytag Corporation's Strategic
Initiatives division. Both Bravard and Baker will report to Hoover President
Tom Briatico, and these changes will take effect June 2.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000505/MYGLOGO )
Bravard joined Maytag in 1985 and has worked in sales and marketing with
Maytag Appliances, builder sales for Magic Chef, and had sales and marketing
responsibilities for Jenn-Air. She led the product planning efforts at Jenn-
Air, including cooking product development and has extensive experience in
developing and implementing E-Business strategies. Bravard most recently led
the Maytag cordless iron and Jenn-Air small kitchen appliances initiatives.
In his new position, Baker will be responsible for developing growth
opportunities outside of floor care and for expanding Hoover's business on a
global basis through strategic initiatives and partnerships. The new
Diversified Products division of Hoover will have full responsibility for
business growth initiatives, from development through marketing and sales.
Baker joined Hoover in 1978 as an auditor. In 1984 he became a market
analyst, and was named manager of marketing services in 1988, then manager of
market research in 1989. He served as a product director from 1992 until
1997, when he was named vice president of new product development. He was
named vice president of marketing in 1998.
Maytag Corporation is a leading producer of home and commercial
appliances. Its products are sold to customers throughout North America and
in international markets. The corporation's principal brands include Maytag,
Amana, Jenn-Air, Jade, Hoover and Dixie-Narco.
Hoover, a business unit of the Maytag Corporation, offers a full line of
products, including uprights, canisters, extractors, stick cleaners, hard-
floor cleaners, hand-held cleaners, central vacuum systems and commercial
products. Hoover is based in North Canton, Ohio.
For more information contact:
Kevin Waetke, Corporate Communications (641) 787-8853
SOURCE Maytag Corporation
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Related links:
http://www.maytagcorp.com
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CONTACT:
Kevin Waetke, Corporate Communications of
Maytag Corporation, +1-641-787-8853
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