Ugoff Creates the Well-Dressed Salad Accessory and Offers Personal
Compliments Daily to Those Who Visit http://www.ugoff.com
MIAMI, May 13 /PRNewswire/ -- First there was the Subservient Chicken, a
remarkable bird whose web site caused millions of people to roost on the
Chicken's home page in order to have chicken their way.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
Tonight ... there is Ugoff, the designer behind the pouch that
accompanies Burger King Corporation's new Fire-Grilled Salads.
New advertising from Burger King Corporation debuts tonight on the season-
ending episode of "Frasier" at 8 p.m. EDT. This advertising will feature the
exclusive web site address of Ugoff http://www.ugoff.com so that visitors can learn
the secrets behind Ugoff's genius and receive something for themselves in
return.
Visitors to the site will discover Ugoff's inspiration for the pouch that
has been specially designed to keep the fire-grilled shrimp and chicken
toppings hot, while the greens remain cool and crisp. Visitors also will be
treated to a preview of Ugoff's spring/summer 2004 collection, which includes
the new hot, hot ... haute ... BURGER KING(R) pouch. Additionally, the Ugoff
site features a link to a collection of Ugoffliments in which the designer
pays homage to those looking to "make love to the pouch." Those visiting will
receive a Ugoffliment -- the designer's own stylish compliment -- which he
says, "will make you feel fabulous." But the compliments don't stop there.
Customers visiting the site can sign up for personal Ugoffliments that will be
emailed to them each day.
With its new salads line, Burger King Corporation becomes the first
national fast food hamburger restaurant to offer fire-grilled shrimp. The
salads also are available with fire-grilled chicken.
The Garden salads are a mix of Iceberg, Romaine and Spring lettuce and are
also dressed with freshly shaved Parmesan cheese, crunchy Parmesan toasts and
ripe grape tomatoes, baby carrots, cucumber slices and red onions. The Caesar
salads consist of a blend of fresh Iceberg and Romaine lettuce, freshly shaved
Parmesan cheese, ripe grape tomatoes and crunchy Parmesan toasts.
"Only Ugoff could turn a salad pouch into the hottest accompaniment to
summertime meals," said Russ Klein, chief marketing officer of Burger King
Corporation. "We expect people to embrace Ugoff as we have because of what he
has done to help bring freshness, sizzle and taste to our new salads."
About Burger King Corporation
We Take Pride in Serving Our Guests the Best Burgers and a Variety of
Other Great-Tasting, Healthy Foods Cooked Over an Open Fire. That's What We're
All About.
The BURGER KING(R) system operates more than 11,285 restaurants in all 50
states and in 58 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
SOURCE Burger King Corporation
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Related links:
http://www.burgerking.com
http://www.ugoff.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Blake Lewis, Burger King Corporation,
+1-305-378-7277, or blewis@whopper.com
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