FORT LAUDERDALE, Fla., May 13 /PRNewswire-FirstCall/ -- Parlux Fragrances,
Inc. (Nasdaq: PARL) announced today that it had entered into an exclusive
worldwide license agreement to develop and market a line of handbags, purses,
wallets, and other small leather goods and accessories for Paris Hilton.
Parlux currently manufacturers and distributes Paris Hilton fragrances, and
has recently signed exclusive agreements for cosmetics and watches.
Parlux Chairman and CEO Ilia Lekach commented, "Paris Hilton has
demonstrated an amazing international appeal. The success of our Paris Hilton
fragrance line, combined with cosmetics, watches and now handbags, provide
valuable cross-promotional opportunities and significant growth worldwide."
Mr. Lekach continued, "We are discussing potential joint-venture arrangements
to provide manufacturing and distribution of these products in the United
States."
Parlux will be holding its inaugural "Investors Day" in Ft. Lauderdale on
June 10, 2005. For additional information about this event, please e-mail
Carole Ramsay, Investor Relations, at cramsay@parlux.com .
Parlux Fragrances, Inc. is a manufacturer and international distributor of
prestige fragrances and, in addition to the Paris Hilton licenses, holds the
licenses to manufacture and distribute the fragrance brands of Perry Ellis,
GUESS?, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, babyGund and
Fred Hayman Beverly Hills.
The Company may periodically release forward-looking statements pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements of the Company or its industry to be materially different from
any future results, performance or achievements expressed or implied by such
forward-looking statements. These risks and uncertainties include, among
others, future trends in sales and the Company's ability to introduce new
products in a cost-effective manner. Readers are cautioned not to place undue
reliance on these forward statements, which speak only as of the date thereof.
The Company undertakes no obligation to publicly release the result of any
revisions to these forward-looking statements that may be made to reflect
events or circumstances after the date hereof or to reflect the occurrence of
unanticipated events.
SOURCE Parlux Fragrances, Inc.
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Related links:
http://www.parlux.com
Company News On-Call:
http://www.prnewswire.com/comp/674987.html
CONTACT:
Ilia Lekach, Parlux Fragrances, Inc.,
+1-954-316-9008, ext. 116
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