Online Dating Service Continues to Choose Online Advertising to Spread
Brand Message
DALLAS, May 13 /PRNewswire/ -- TRUE.com(R) the leading
scientifically-based online relationship service and one of the
most-trafficked sites on the Web, intends to increase its advertising
budget by approximately 70 percent -- to $75 million -- over the next year.
TRUE ranks as one of the top spenders in Internet advertising across
all industries, according to ClickZ Network, the largest resource of
interactive marketing news. TRUE also is ranked by Hitwise, the world's
leading online competitive intelligence service, as one of the top 100
most-visited sites in the United States, and has nearly 25 million members,
with more than 30,000 new online daters joining each day.
The company, which began in 2004, is a leader in ad spend
effectiveness, tracking in real time the return on investment (ROI) of each
ad dollar spent and letting that drive how ad dollars are spent. While TRUE
has experimented with local consumer events as well as print and radio
advertising, none of these has proven as effective or measurable over the
long term as its online campaigns in reaching TRUE's target markets.
Through its online advertising spend, TRUE developed sophisticated tracking
methods to ensure measurable ROI. By eliminating spending waste, TRUE has
focused on building the Internet's best online relationship company.
"We've created a service that enhances the lives of our customers, in a
safer environment," said Ruben Buell, president of TRUE. "Because of that
our company continues to grow. This year we are focused on expanding our
advertising budget and marketing partnerships. As always, TRUE's goal
remains finding the proper outlets that will directly reach our target
market and provide a favorable return on our investment."
Currently TRUE can be found on various online outlets, including all of
the major search engines -- Google, Yahoo!, MSN -- and even a few smaller
tiered sites. The Web site also works with marketing partners to find the
most appropriate advertising outlets for their target markets.
The expanded budget will primarily serve as a means to grow TRUE's
awareness in key niche online markets. Additionally, the company intends to
explore alternative marketing partnerships that would further extend its
reach in the dating service industry and create awareness of the company's
more unique offerings.
Among TRUE's most-touted features is its commitment to member safety
and scientifically-based compatibility testing methods. To further increase
security for TRUE's members, mandatory criminal background screenings are
conducted on every member before he or she is allowed to communicate on the
site. Also, TRUE actively pursues prosecution of criminals and married
individuals that misrepresent their criminal or married status online by
working directly with law enforcement groups and regulatory agencies, and
even filing individual lawsuits if necessary.
TRUE also is the only online dating service to offer
scientifically-based compatibility testing. The TRUE Compatibility Test is
uniquely endorsed by Psychology Today and independently certified by
experts in tests and measurements, Integrated Knowledge Systems, Inc., to
meet the Standards for Educational and Psychological Testing. With this
test, TRUE has established itself as the only online relationship service
to provide professionally-constructed tools to help determine the
compatibility of its members.
About TRUE
TRUE is the leading scientifically based, online relationship service,
whose mission is to help singles find long-lasting and fulfilling
relationships. Founded on an advanced, scientifically based compatibility
test uniquely endorsed by Psychology Today and independently certified to
meet the Standards for Educational and Psychological Testing, TRUE is the
only online relationship service that actively seeks to further protect the
safety of its communicating members by conducting criminal background
screenings and single-verification screenings. With the help of proprietary
research and in conjunction with national and international advisors in the
field of relationship and psychology, TRUE's team of experts guides members
step-by-step through all stages of the relationship-building process. To
find out more about how TRUE helps people around the world
Live.Love.Learn(R) please visit http://www.true.com.
Press Contacts:
Rupa Patel
VOLLMER Public Relations
972/488-4790
rupa@vollmerpr.com
SOURCE TRUE.com
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Related links:
http://www.true.com
http://www.prnewswire.com/comp/919610.html/
CONTACT:
Rupa Patel of VOLLMER Public Relations,
+1-972-488-4790, rupa@vollmerpr.com, for TRUE.com
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