Healthcare Enterprises Can Now Leverage Personalized Communications an
dIncentive Management Expertise to Effectively Engage Healthcare Consumers
BURLINGTON, Mass. and LYNDHURST, N.J., May 13 /PRNewswire-USNewswire/
-- Silverlink Communications(R) Inc., the leader in healthcare
communications, and IncentOne, the leading provider of integrated incentive
solutions, today announced a partnership to provide incentives as an
integral part of strategic healthcare communications.
IncentOne provides incentive solutions to more than half of the Fortune
50, as well as leading health plans and employers focused on reducing
healthcare costs and increasing productivity through positive health
behavior change. Silverlink's services deliver highly personalized,
interactive and cohesive communication programs to effectively drive
healthcare behaviors and significantly improve member satisfaction.
Incentives will now be used as a key component of these services to engage
healthcare consumers in embracing healthier lifestyles and adopting more
cost-efficient health behaviors.
Silverlink's customer base includes nine of the top 10 health plans in
the United States, as well as leading healthcare enterprises such as
population health companies, pharmacy benefit managers and medical supply
companies. The new incentive capability will be available immediately
through all Silverlink service offerings, with incentive options and
fulfillment managed by IncentOne. Incentives will now be used as an
additional lever in Silverlink's Adaptive HealthComm Science, an analytical
approach to driving better results in healthcare communications.
"If applied appropriately in healthcare, incentives are an influential
lever to motivate healthcare behaviors, arguably the most powerful force
for changing the economics of healthcare," said Stan Nowak, CEO and
co-founder of Silverlink. "We're excited to be partnering with IncentOne to
design highly flexible, personalized and incentive-driven outreach that
enables health plans to better connect with and engage their members to
drive healthcare behaviors and reward them at the same time."
The use of incentives to drive behavioral change is gaining momentum in
healthcare. A survey of 450 major employers last year by Hewitt Associates
found that nearly half of these employers either currently offer or plan to
offer incentives to employees who participate in wellness or health related
initiatives. Other recent research from Watson Wyatt, a global consulting
firm, also shows that the use of incentives increases participation and
completion of health and wellness programs and that the most effective
programs are three times as likely to use incentives to promote
participation.
"This is a truly integrated technology partnership that seamlessly
connects healthcare consumer participation to incentives," said Michael
Dermer, CEO at IncentOne. "Silverlink and IncentOne together can deliver
complementary solutions that drive participation and ultimately cost
savings in healthcare. The combination of our expertise in finding the
right incentives and Silverlink's personalized communications to drive
consumer behavior delivers the ability to implement more effective
programs."
About IncentOne
IncentOne provides integrated incentive solutions to employers, health
plans and partners, from small businesses to the FORTUNE(R) 500, including
half of the FORTUNE(R) 50. IncentOne's incentive technology solutions
provide the tools to drive health care cost reduction and productivity
improvement. Read IncentOne's issue brief, The Art and Science of Health
Incentives, at http://www.IncentOne.com/IssueBrief. For more information, please
visit http://www.IncentOne.com.
About Silverlink
There's a Science to Communications
People are different. Communicating with them should be too.
Silverlink, the leader in healthcare communications, systematically
understands individuals and their preferences -- driving behaviors in scale
-- and making the fine art of healthcare communications a science. Our
innovative approach, Adaptive HealthComm Science(TM), combines advanced
technology with decision science methodologies to deliver personalized,
one-to-one communications across populations. Touch by touch, our iterative
approach continuously learns, adapts and improves to achieve results never
before thought possible -- impacting healthcare consumers one to one
million at a time. Nine of the top 10 health plans have already discovered
the powerful difference Silverlink can make. Silverlink is located in
Burlington, Massachusetts. For more information, visit
http://www.silverlink.com, email info@silverlink.com, or phone
1.781.425.5700.
Silverlink is a registered trademark and Adaptive HealthComm Science is
a trademark of Silverlink Communications, Inc. All other brand and product
names contained in this release may be trademarks or registered trademarks
of their respective holders.
SOURCE IncentOne; Silverlink
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Related links:
http://www.incentone.com/
http://www.silverlink.com/
CONTACT:
Karla Hurter, +1-703-319-0957,
khurter@health2resources.com, for IncentOne; or Susan Frankle of
Silverlink, +1-781-425-5719, sfrankle@silverlink.com
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