PlayStation(R)2 Transforms Beachside Property Into the 'Playa del PlayStation'

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PlayStation(R)2 Transforms Beachside Property Into the 'Playa del PlayStation'
Leonardo DiCaprio, Demi Moore and Others Celebrate E3 With PlayStation(R)2 at
                              the Viceroy Hotel

    LOS ANGELES, May 14 /PRNewswire/ -- On May 13, Sony Computer Entertainment
America (SCEA) celebrated this year's Electronic Entertainment Expo (E3)
conference with Tobey Maguire, Eve, Kelly Osbourne and numerous others at the
ultimate beach club playground -- the "Playa del PlayStation."
PlayStation(R)2, the undisputed leader in the gaming industry, transformed
Santa Monica's Viceroy Hotel into an all-inclusive destination complete with
seaside cabanas, beachside beauties tons of sand and a special musical
performance by 50 Cent.
    This invite-only event allowed Hollywood's A-list, including Demi Moore,
Jessica Biel, Aisha Tyler and Donald Faison, to preview the newest addition to
the PlayStation 2 family, EyeToy(TM), and several upcoming titles for the
platform.  David Spade and Christian Slater went head-to-head in high-speed
competition on PlayStation 2's newest title Gran Turismo(TM)4 while David
Arquette and Tobey Maguire tested their agility on Rise to Honor(TM),
featuring martial arts master Jet Li.  The party culminated center stage with
a performance by 50 Cent in celebration of E3 while Leonardo DiCaprio, Tara
Reid, Tracee Ellis Ross and Joy Bryant rapped along to "In Da Club."  This
rounds out PlayStation 2's impressive history of musical line-ups such as Ja
Rule, Jane's Addiction, Alicia Keys and Outkast.
    The star-studded party comes on the heels of Sony Computer Entertainment
Inc.'s surprise announcement of plans to add a handheld platform to its
consumer product portfolio with the introduction of "PSP(TM)."  Available in
2004, the "PSP(TM)" will allow consumers to enjoy gaming and other
entertainment content anywhere, anytime -- the walkman of the future.
    The PlayStation(R)2 computer entertainment system has revolutionized the
home entertainment market, offering the most compelling interactive content
and the capability to be used as a network terminal in the broadband era.

    About Sony Computer Entertainment America Inc.
    Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
and the PlayStation(R)2 computer entertainment system.  The PlayStation 2
computer entertainment system is set to revolutionize the home entertainment
market, offering the most compelling interactive content and the capability to
be used as a network terminal in the coming broadband era.
    Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console and
the PlayStation 2 computer entertainment system for the North American market.
Based in Foster City, Calif.  Sony Computer Entertainment America Inc. serves
as headquarters for all North American operations and is a wholly owned
subsidiary of Sony Computer Entertainment Inc.

    Visit us on the Web at http://www.playstation.com
SOURCE PlayStation
http://www.playstation.com
CONTACT:
Amy Zvi, or Julie Basa, both of Bragman Nyman
Cafarelli, +1-310-274-7800, for PlayStation