Gamers Step Into Hef's Slippers to Build the Playboy Empire
LOS ANGELES, May 14 /PRNewswire/ -- Kicking off the Electronic
Entertainment Expo (E3), co-publishers ARUSH Entertainment and Groove Games
today announced that Massachusetts developer Cyberlore has begun development
on Playboy: The Mansion(TM). Gamers worldwide will get the chance to build
Hugh Hefner's Playboy Empire on their PCs and console gaming systems in late
2004.
"We were looking for a development team that could handle the enormity of
creating a game that communicates the excitement and essence of the world-
renowned Playboy brand and we found it in Cyberlore," said Jim Perkins,
spokesman for ARUSH and Groove. "Their impressive creativity and development
experience will make Playboy: The Mansion a true simulation of the Playboy
lifestyle."
Cyberlore has experience on all current generation console platforms, as
well as Windows. The company's award-winning titles span multiple genres, and
include the upcoming RISK for the PlayStation(R) 2, Mechwarrior(TM) 4:
Mercenaries, Majesty(TM): The Fantasy Kingdom Sim, and WarCraft(R) II: Beyond
the Dark Portal.
"We are using our extensive experience with simulation, strategy and role-
playing games to make Playboy: The Mansion into a true-to-life replica of the
Playboy lifestyle," said Joe Minton, President & CEO of Cyberlore. "Gamers
will be given the chance to feel what it's like to walk in Hef's slippers."
Playboy: The Mansion is a truly unique gaming experience that seamlessly
combines an intriguing social interaction simulation with empire building
challenges. In the game the player assumes the persona of world-famous
playboy Hugh Hefner, building Playboy Magazine and the Playboy Mansion into
dynamic cultural icons and making the Playboy brand one of the world's most
recognizable. Gamers will also live the lifestyle, rubbing shoulders with
stunning women and popular celebrities, and share the mystique of the mansion
by hosting lavish parties. Crafty management of the social scene of your
Mansion will be a requirement to keep the business end of things thriving.
Scoring hot celebrity interviews and arranging sexy photo shoots will be just
some of the things the player will encounter in growing the empire.
More features of Playboy: The Mansion include:
* A fully 3D environment with a dynamic camera. Zoom out and admire the
majesty of each Mansion area or zoom in and view the excitement up
close.
* Multiple Playboy estate areas, including the inside of the Mansion,
Back Lawn, Pool and Grotto, Gym, Tennis Court, Zoo, Game House and
Garage.
* Hundreds of "Celebrities," including actors, athletes, authors,
business executives, comedians, fashion designers, models, musicians,
politicians and racecar drivers.
* Campaign Mode -- A dozen missions that chronicle Hugh Hefner and the
Playboy Mansion's rise to international fame.
* Empire Mode -- Select your own goals (fame, circulation, guests, etc)
and then work over a series of months or years to achieve them.
* The Playboy Philosophy -- You're rewarded for living the good life,
having a positive sexual attitude and promoting tolerance and
individual freedom.
About Playboy Enterprises, Inc.
Playboy Enterprises is a brand-driven, international multimedia
entertainment company that publishes editions of Playboy magazine around the
world; operates Playboy and Spice television networks and distributes
programming via home video and DVD globally; licenses the Playboy and Spice
trademarks internationally for a range of consumer products and services; and
operates Playboy.com, a leading men's lifestyle and entertainment Web site.
About ARUSH Entertainment
Based in Scottsdale, Ariz., ARUSH Entertainment is a worldwide publisher
of interactive entertainment software for personal computers and advanced
entertainment consoles. As a division of World Entertainment Broadcasting
Corporation (WEB Corp.), ARUSH publishes PC and console video games for sale
in retail outlets and on the Internet. It recently published Duke Nukem:
Manhattan Project(TM), Hunting Unlimited(R), and Devastation(TM). For more
information, please visit http://www.ArushGames.com .
About Groove Games
Headquartered in Toronto, Canada, Groove Games is a worldwide video game
publisher and licensor of content. Groove's mission is to develop and partner
with worldwide-recognized brands in order to publish and license great games
for avid gamers everywhere. For more information visit the company Web site
at http://www.groovegames.com .
About Cyberlore
Based in Northampton, Massachusetts, Cyberlore Studios, Inc has been
creating great and award-winning games for over a decade. Cyberlore's mission
is to create games that focus on providing fun and innovative play. The
company also values its employees, offering them an open, healthy and fun
workplace along with great benefits.
SOURCE ARUSH Entertainment
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Related links:
http://www.ArushGames.com
CONTACT:
Donald Case of ARUSH Entertainment,
+1-480-609-8665, ext. 203, donald@arushgames.com; or Lorna
Donohoe of Playboy Enterprises, +1-212-261-5000, ext. 3220,
ldonohoe@playboy.com
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