Private Island Giveaway Promotion Kicks Off Strategic Alliance
ELECTRONIC ENTERTAINMENT EXPO, LOS ANGELES, May 14
/PRNewswire-FirstCall/ -- Linden Lab(TM), maker of Second Life(TM), a rapidly
expanding new online society shaped entirely by its residents, and
NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing
solutions, today announced a strategic marketing and development agreement.
The companies will be giving away a private virtual island in Second Life and
a complete desktop PC powered by the ultimate gaming platform -- NVIDIA(R)
graphics and platform processors. Attendees at this week's Electronic
Entertainment Expo, held May 14-16 at the Los Angeles Convention Center, may
see Second Life, powered by NVIDIA's GeForce(TM) FX family of graphics
processing units (GPUs), exclusively on display and enter this one-time
drawing at the NVIDIA booth (South Hall 1636).
The two companies also announced that they are working together to include
future optimizations specifically for the GeForce FX family of GPUs, raising
the bar on the level of visual realism of Second Life. As an NVIDIA developer
and member of the "NVIDIA: The Way It's Meant to Be Played" program, Linden
Lab will work closely with NVIDIA developers to take full advantage of the
advanced capabilities of their GPUs. "Second Life offers residents
unparalleled creative control within a dynamic 3D environment," said Robin
Harper, senior vice president of marketing for Linden Lab. "Our partnership
with NVIDIA leverages their tremendous expertise in high performance, 3D
graphics in support of the designers, modelers, socialites, and gamers who are
working together to build this amazing online society."
"Linden Lab's pioneering advances in 3D streaming technology and avatar
customization create the kind of cutting edge visual experience that harnesses
the full power and potential of NVIDIA's GPUs," said Bill Rehbock, director of
developer relations at NVIDIA. "The ability to experience this realistic 3D
living landscape is a great way for mainstream audiences to explore the
proposition of online community. Once you start, you'll be hooked."
Second Life/NVIDIA Island Giveaway Promotion, May 12-16, 2003
The winner of this one-time drawing will win exclusive and FREE use for 3
months of their own 16-acre island residing on a dedicated server in Second
Life, as well as an NVIDIA nForce(TM)2-based computer, including an NVIDIA
GeForce(TM) FX 5900 graphics processing unit, courtesy of NVIDIA. Interested
participants may enter in person at E3 by visiting the NVIDIA booth (South
Hall 1636) or online at http://www.secondlife.com.
For complete information on the promotion and the Official Rules,
interested participants should visit http://www.secondlife.com.
About Linden Lab
Linden Lab was founded in 1999 by Philip Rosedale to create a
revolutionary new form of shared 3D entertainment. The former CTO of
RealNetworks, Rosedale pioneered the development of many of today's streaming
media technologies, including RealVideo. In April 2003, noted software pioneer
Mitch Kapor, founder of Lotus Development Corporation, was named Chairman.
Based in San Francisco, Linden Lab employs a senior development team
bringing together deep expertise in physics, 3D graphics and networking. Team
members have previously worked for market leading companies such as Electronic
Arts, Maxis, Disney, THQ, Acclaim, Hasbro, Mattel and RealNetworks.
About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology
dedicated to creating products that enhance the interactive experience on
consumer and professional computing platforms. Its graphics and
communications processors have broad market reach and are incorporated into a
wide variety of computing platforms, including consumer digital-media PCs,
enterprise PCs, professional workstations, digital content creation systems,
notebook PCs, military navigation systems and video game consoles. NVIDIA is
headquartered in Santa Clara, California and employs more than 1,500 people
worldwide. For more information, visit the Company's Web site at
http://www.nvidia.com.
NOTE: Second Life(TM) and Linden Lab(TM) are trademarks or registered
trademarks of Linden Research, Inc. NVIDIA, the NVIDIA logo, GeForce, nForce,
and The Way It's Meant to be Played Logo are registered trademarks or
trademarks of NVIDIA Corporation in the United States and/or other countries.
Contact: Carrie Cowan of NVIDIA Corporation, +1-408-486-7330, or
ccowan@nvidia.com; or Christopher Downing of Ruder Finn/Switzer,
+1-415-348-2733, or downingc@ruderfinnswitzer.com
SOURCE Linden Lab
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