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APA May 19th Event Reminder

    Please call immediately to reserve your spot for this exciting event.
Also, be sure to note the earlier time start.

    APA/SECRETS OF AUTO DESIGN LUNCHEON DETAILS
    WEDNESDAY, MAY 19 - THE DETROIT ATHLETIC CLUB

    Whether you are a veteran or newbie on the auto scene in Detroit, here's
an unprecedented opportunity to take a deeper look at the intriguing world of
21st Century automotive design as seen through the eyes of five contemporary
masters.
    On Wednesday, May 19th plan to join Ralph Gilles, Mark Trostle and Brian
Neilander from DaimlerChrysler and General Motors' Tom Peters and Kip Wasenko
at the Detroit Athletic Club for a review of the unique language and trends
that make up this fascinating area of the industry.
    Hosted by the Eyes on Design Automotive Design Exhibition and sponsored by
Michelin North America through their corporate design initiative Michelin
Challenge Design, participation in this special program will not only arm you
with an arsenal of new industry jargon, but leave you more confident in
covering the people and products charged with motivating consumer purchase in
the battle for market share.
    RSVP at once to Rachelle Handschumacher at 313-277-5081 or
rachelleh@earthlink.net .  Parking in the DAC garage is complimentary and
recommended.  Remember - coats and ties are required for gentlemen at all
times at the DAC.  There is no charge for this member event.
    PLEASE NOTE: This program entails a departure from our traditional
luncheon format with media registration at 10:30 a.m., presentation at
11:00 a.m., followed by lunch with the designers at noon.

    CONTACT:  Rachelle Handschumacher of Automotive Press Association,
+1-313-277-5081 or rachelleh@earthlink.net .


SOURCE Automotive Press Association




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