ARLINGTON, Va., May 14 /PRNewswire/ -- Learning about life, health,
disability and long-term care insurance just got easier. Today, the
nonprofit LIFE Foundation unveiled a significantly enhanced version of its
award-winning website and moved it to a new Web address at
http://www.lifehappens.org. The LIFE site has been completely redesigned and
retooled to provide visitors with objective, easy-to-understand educational
content on all the major types of life and health insurance. It features a
wealth of multimedia content and interactive planning tools, such as LIFE's
popular Insurance Needs Calculators and for the first time,
Spanish-language content that can be accessed from the homepage or by
visiting http://www.cosaspasan.org.
"We are very excited to unveil our significantly upgraded website,
which for more than a decade has been the authoritative online resource for
information about life and health insurance planning," said Marvin H.
Feldman, CLU, ChFC, RFC, president and CEO of the LIFE Foundation. "Even
the new Web address, lifehappens.org, communicates important information.
'Life Happens' is a reminder that none of us knows what the future holds.
That's why we take small precautions every day, like wearing seatbelts when
we drive. We buy insurance for the same kind of reason - to protect our
loved ones financially."
Site Highlights
To help visitors quickly find the insurance information they are
looking for, the LIFE site is organized into four main content sections.
The new "Life Stages" section provides consumers with a financial road map
for whatever stage of life they happen to be in. The "Insurance
Fundamentals" section contains a wealth of content on all of the major
types of life and health insurance, and features more than half a dozen
interactive tools, including various Insurance Needs Calculators and an
Agent Locator search function.
Those seeking information on LIFE's initiatives can access the "LIFE
Programs" section of the site for an overview of LIFE's main initiatives
such as realLIFEstories, the LIFE Lessons College Scholarship Program,
LIFE's high school and community college insurance education programs, and
the two industry-wide public awareness campaigns that LIFE coordinates each
year: Life Insurance Awareness Month in September and Disability Insurance
Awareness Month in May. The "LIFE Online" section provides links to a
multitude of LIFE's web-based offerings, including The Insurance Word Blog,
LIFE's eCard suite, Insurance 101 Flash videos, as well as LIFE's Facebook
and YouTube sites.
In addition to providing consumers with useful content, LIFE offers
special navigation tabs to make it easier for financial professionals and
the media to find resources that are relevant to them. Highlighted in
orange at the top of the homepage, these tabs include direct links to the
LIFE Idea Exchange for companies and agents, as well as the LIFE press
room, which includes profiles on each of LIFE's expert spokespeople, recent
press releases, insurance information and interactive tools. RSS Feeds are
also available on every page so visitors can stay up-to-date with new
information, announcements and resources that are posted to the site.
Popular LIFE Interactive Features, Tools & Calculators
The new LIFE website prominently features the organization's most
popular consumer calculators and insurance tools. The complete list with
direct links includes:
-- LIFE Happens En Espanol (http://www.cosaspasan.org)
-- Insurance Word Blog (http://www.theinsuranceword.org)
-- Life Insurance Needs Calculator (http://www.lifehappens.org/lifecalculator)
-- Life Insurance Product Selector (http://www.lifehappens.org/productselector)
-- Human Life Value Calculator (http://www.lifehappens.org/humanlifevalue)
-- Disability Insurance Needs Calculator
(http://www.lifehappens.org/disabilitycalculator)
-- Long-term Care Cost of Services (http://www.lifehappens.org/longtermcarecost)
-- Healthcare Cost Estimator (http://www.lifehappens.org/healthcarecost)
-- Agent Locator (http://www.lifehappens.org/agentlocator)
About LIFE
The nonprofit Life and Health Insurance Foundation for Education (LIFE)
was founded in 1994 in response to the public's growing need for
information and education on life, health, disability and long-term care
insurance. LIFE also seeks to remind people of the important role insurance
professionals perform in helping families, businesses and individuals find
the insurance products that best fit their needs. To learn more about these
topics, please visit http://www.lifehappens.org.
CONTACT: Brooke Parker
212-445-8142
-or-
Katharine Carver
212-445-8210
SOURCE LIFE Foundation
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