Lifetime Television HD to Debut in June
NEW YORK, May 14 /PRNewswire/ -- Lifetime Networks announced today a
wide-ranging agreement for Cox Communications to launch all of the
company's new multi-platform channels, including Lifetime Television HD,
Lifetime Movie Network HD, Lifetime On Demand and Lifetime Movie Network
Espanol On Demand. Cox will begin rolling out Lifetime HD to its customers
in June.
Lifetime HD features programming from the most-watched women's network
including the smash hit drama "Army Wives" (returning June 8), Lifetime's
most successful series ever, and popular Lifetime Original Movies like "The
Tenth Circle" (June 28), featuring Kelly Preston and Ron Eldard in an
adaptation of Jodi Picoult's powerful best-seller.
Far and away the #2 rated women's channel, Lifetime Movie Network
offers entertaining films 24/7, such as the upcoming true life story,
"Little Girl Lost: The Delimar Vera Story" (August 17), starring Judy
Reyes, Ana Ortiz and A Martinez. The channel, which has delivered eight
consecutive quarters of ratings growth, celebrates its 10th anniversary in
June.
In making this announcement, Lori Conkling, Executive Vice President,
Distribution, Lifetime Networks, said, "This deal with Cox underscores the
importance of offering women the products and services they want. Our
recent research* shows that many women want to add our popular channels to
their high-definition package, with 85 percent of women 18-54 saying they
are interested in watching movies in high-definition. We look forward to
working with Cox as they make our new services available throughout the
year to their customers."
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real
Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME
Entertainment Services, a 50/50 joint venture of Hearst Corporation and The
Walt Disney Company.
*2007 online survey among nationally representative sample of W18-54
who
are digital cable influencers
SOURCE Lifetime Networks
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Related links: http://www.lifetimetv.com
CONTACT: Gary Morgenstein of LIFETIME, +1-212-424-7162, morgenstein@lifetimetv.com
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