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Bull Run Corporation Announces Third Quarter Results

    ATLANTA, May 15 /PRNewswire/ -- Bull Run Corporation (Nasdaq: BULL) today
announced that total revenue for the quarter ended March 31, 2000 was
$44,899,000 compared to $7,728,000 for the same period last year.  Current
year third quarter revenue includes $39,421,000 attributable to the businesses
of Host Communications, Inc. (Host) and Universal Sports America, Inc. (USA),
acquired December 17, 1999.  As a result of consolidating Host's and USA's
operating results with Bull Run's results for the first complete quarter
following the acquisition, operating cash flow (defined as operating income
before depreciation and amortization) for the quarter ended March 31, 2000 was
$4,864,000 compared to $127,000 for the same period last year.  Bull Run
reported a net loss of $(781,000) for the third quarter ended March 31, 2000,
compared to a net loss of $(1,057,000) for the same period last year.
    For the nine months ended March 31, 2000, Bull Run reported that total
revenue was $67,177,000 for the nine months ended March 31, 2000, including
$45,513,000 associated with Host and USA for the period December 17, 1999
(date of acquisition) through March 31, 2000, compared to $24,385,000 for the
same period last year.  Operating cash flow for the nine months ended March
31, 2000 was $6,291,000 compared to $1,511,000 for the same period last year.
Bull Run's net loss of $(258,000) for the nine months ended March 31, 2000 was
favorably impacted approximately $1,600,000 by a $2,492,000 pretax gain on the
issuance of common shares by Gray Communications Systems, Inc.
(NYSE: GCS and GCS.B) and approximately $1,250,000 as a result of Bull Run's
proportionate share of a gain recognized by USA on the sale of an investment.
Bull Run's net income for the nine months ended March 31, 1999 of $2,585,000
was favorably impacted by approximately $4,000,000 as a result of Bull Run's
proportionate share of a gain recognized by Gray on the sale of a television
station.
    Robert S. Prather, Jr., Bull Run's President and CEO, commented, "We are
very pleased with our third quarter results, the first fiscal period in which
we consolidate a complete quarter's results for Host and USA.  The quarter
ended March 31 includes a significant amount of revenue derived from Host's
Collegiate business segment in connection with conference and NCAA national
championship basketball tournaments.  Host is involved in virtually every
aspect of the NCAA tournament and the Final Four, from producing the network
radio broadcasts, to coordinating corporate marketing and advertising, to
producing, along with Total Sports, the official Internet site for the
tournament, to publishing and printing all of the official tournament game
programs.  Also during this quarter, USA's Streetball Partners business
segment kicked off its Hoop-It-Up 3-on-3 basketball tour, which runs through
October."
    Bull Run, through Host and USA, provides specialized marketing and
management services to corporate clients focusing primarily on sports-related
affinity groups.  Host and USA also provide professional marketing and other
management services to the National Collegiate Athletic Association (NCAA),
collegiate and high school athletic institutions, and other groups and
associations through the sale of "official sponsorship" rights, print and
broadcast advertising, and production of electronic and print media through
broadcasting, printing, Internet and publishing divisions.  Through USA's
Streetball Partners division, Bull Run provides sports marketing and event
management services to national and international corporate sponsors and
grassroots sports participants through events such as the "Hoop-it-Up" 3-on-3
basketball tournaments.
    In addition to Host and USA, Datasouth Computer Corporation, a
manufacturer of computer printers, also operates as a wholly owned subsidiary
of Bull Run.  In addition to Gray Communications, an owner and operator of
13 television stations and four newspapers, Bull Run also has significant
investments in Total Sports, Inc., a sports content Internet company;
iHigh.com, Inc., a company developing a network of web sites focused on high
school sports and activities; Rawlings Sporting Goods Company, Inc.
(Nasdaq: RAWL), a leading supplier of team sports equipment in North America;
and Sarkes Tarzian, Inc., an owner and operator of two television stations and
four radio stations.
    Bull Run will be hosting a conference call to discuss its third quarter
and year-to-date operating results on Tuesday, May 16, 2000.  The call will
begin at 10:00 AM EST, and it will be available for replay via telephone until
May 23, 2000.  The live dial-in number is (800) 450-0819.  The taped replay
will be available at (800) 475-6701 and the access code for the taped replay
is 518154.

                             BULL RUN CORPORATION

                      Comparative Results of Operations
                  (in thousands, except per share amounts)

                                     Three Months Ended    Nine Months Ended
                                           March 31,          March 31,
                                      2000        1999    2000        1999

    Revenue from services rendered   $39,426      $195     $46,816    $1,162
    Revenue from computer printer
     operations                        5,473     7,533      20,361    23,223
        Total revenue                 44,899     7,728      67,177    24,385
    Operating costs and expenses:
      Direct operating costs for
       services rendered              25,993                31,028
      Cost of revenue from
       printer operations              4,099     5,375      14,716    16,841
      Selling, general and
       administrative                 10,007     1,634      14,556     4,530
      Research and development           482       706       1,451     1,875
                                      40,581     7,715      61,751    23,246
        Operating income before goodwill
         amortization                  4,318        13       5,426     1,139
    Goodwill amortization              1,254       132       1,716       378
        Operating income (loss)        3,064      (119)      3,710       761

    Equity in earnings (losses)
     of affiliates                      (514)     (470)       (647)    6,410
    Gain on issuance of shares
     by affiliate                                            2,492
    Interest and dividends, net       (2,573)     (979)     (5,093)   (2,602)
    Debt issue cost amortization        (415)       (8)       (529)      (23)
    Other income (expense)               172        (2)        559      (122)
        Income (loss) before
         income taxes                   (266)   (1,578)        492     4,424
    Income tax benefit (provision)      (515)      521        (750)   (1,839)
        Net income (loss)              $(781)  $(1,057)      $(258)   $2,585

    Earnings (loss) per share - Basic  $(0.02)  $(0.05)     $(0.01)    $0.12
    Weighted avg. shares outstanding
     - Basic                           34,700   22,264      27,082    22,274

    Earnings (loss) per share
     - Diluted                         $(0.02)  $(0.05)     $(0.01)    $0.11
    Weighted avg. shares outstanding
     - Diluted                         34,700   22,264      27,082    23,199

    Comparative Balance Sheets
    (in thousands)

                                                  March 31,    June 30,
                                                     2000        1999
    ASSETS
    Current assets:
        Cash and cash equivalents                    $158       $323
        Accounts and notes receivable              54,983      3,927
        Inventories                                 7,183      5,505
        Prepaid costs and expenses                 12,964        160
                                                   75,288      9,915
    Property and equipment, net                     9,125      2,620
    Investment in affiliated companies             84,528     85,311
    Goodwill and other assets                      99,499      8,252
                                                 $268,440   $106,098
    LIABILITIES AND STOCKHOLDERS' EQUITY
    Current liabilities:
        Notes payable and current portion of
           long-term debt                         $10,000    $67,361
        Accounts payable and accrued expenses      35,626      4,149
       Deferred revenue                            13,028
       Deferred income taxes                          967
                                                   59,621     71,510
    Long-term debt                                117,494
    Deferred income taxes and other liabilities     9,326      6,594
    Stockholders' equity                           81,999     27,994
                                                 $268,440   $106,098


SOURCE Bull Run Corporation




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    CONTACT:
    Robert S. Prather, Jr., President & Chief
    Executive Officer, 404-266-8333, or Frederick J. Erickson,
    VP-Finance and Chief Financial Officer, of Bull Run Corporation,
    704-602-3107