- More than 580,000 Directories to be Distributed to Area Residents and
Businesses
MEMPHIS, Tenn., May 15 /PRNewswire/ -- Memphis' National Civil Rights
Museum will be featured on the cover of the new edition of The Real White
Pages from BellSouth (NYSE: BLS). More than 580,000 copies of the directory
will be delivered to area homes and businesses beginning this month.
"In selecting a feature image for the cover of Memphis' leading
directory, BellSouth wanted to bring a Memphis landmark to the hundreds of
thousands of users of The Real White Pages. Our very own National Civil
Rights Museum is not just a lasting image, but a statement about the
history Memphis has in the civil rights movement," said Bill Ray, Assistant
Vice President for BellSouth's Memphis Operations.
"This is an opportunity for the National Civil Rights Museum to gain
exposure basically by becoming a part of the families and businesses who
are valued customers of BellSouth. We are thrilled for BellSouth to
recognize the important role of the Museum and to embrace our mission of
educating and inspiring hundreds of thousands of people to continue in the
quest for civil and human rights," said Beverly Robertson, President of the
National Civil Rights Museum.
In addition to Memphis, the Greater Memphis edition of The Real White
Pages includes listings for Arlington, Bartlett, Collierville, Covington,
Germantown, Millington, Moscow, Rosemark, Shelby Forest, Somerville, West
Memphis and Marion, Arkansas, as well as Hernando, Byhalia and Olive
Branch, Mississippi.
In addition to area business and residential listings, The Real White
Pages from BellSouth also includes local, state and federal government
listings, as well as emergency and 911 guides. The Memphis edition is
available on the Internet at http://www.realpageslive.com.
"Just as consumers' preference for how they locate local business
information has changed, so has BellSouth's tools for finding information.
From our print directory, to the Internet, consumers have a choice of how
they 'let their fingers do the walking' when searching The Real White
Pages," said Ray.
YELLOWPAGES.COM(TM) from BellSouth is the Southeast's leading online
yellow pages. With more than 3.8 million annual searches for Memphis area
businesses, the YELLOWPAGES.COM network, including Yahoo! Yellow Pages, AOL
Yellow Pages and Switchboard.com, is another way BellSouth connects savvy
business people to consumers looking to make a purchase. Information is
available at http://www.YELLOWPAGES.COM.
To view The Real White Pages Memphis Directory cover, please copy and
paste the following web address to your browser:
http://bellsouth.mediaroom.com/file.php/mr_bellsouth/spinsite_docfiles/321/
Mem phisTNWP.pdf
About BellSouth Advertising and Publishing
BellSouth Advertising & Publishing Corporation (BAPCO) is the leading
provider of print and Internet Yellow Pages products in the southeast.
BAPCO publishes 68 million copies of the print Yellow Pages in more than
500 editions in the nine-state BellSouth region. Users referred to The Real
Yellow Pages(R) from BellSouth nearly 2 billion times in 2004 and
approximately 90 million monthly searches on the YELLOWPAGES.COM network
(http://www.yellowpages.com). The Real Yellow Pages is a powerful information
resource, linking buyers and sellers, with approximately 85 percent of
consumers who reference the directories' most frequently used headings
making a purchase based on their findings.
About the National Civil Rights Museum
The National Civil Rights Museum, located at the Lorraine Motel, site
of the assassination of Dr. Martin Luther King Jr., chronicles the key
episodes of the American civil rights movement and the legacy of this
movement to inspire participation in civil and human rights efforts
globally, through our collections, exhibitions and educational programs.
The Museum opened in 1991 and completed an expansion that opened in
2002. Approximately 170,000 people visit the Museum annually.
SOURCE BellSouth Corporation
 back to top
Related links:
http://www.bellsouth.com
http://www.realpageslive.com http://www.yellowpages.com
http://www.prnewswire.com/comp/095650.html /
CONTACT:
Media, Ed Patterson of BellSouth,
+1-678-406-2457, or Ed.Patterson@BellSouth.com ; or Gwen Harmon
of National Civil Rights Museum, +1-901-521-9699, or
gharmon@civilrightsmuseum.org
|
