Social Analytics Company Sometrics Receives Seed Funding from The Mail Room
Fund
LOS ANGELES, May 15 /PRNewswire/ -- The Mail Room Fund, a seed level
investment consortium formed by Accel, Venrock and the William Morris
Agency in March 2008 announced today that it has completed its first
investment. The Mail Room Fund led the seed round for Los Angeles-based
Sometrics; AT&T and Greycroft Partners have also co-invested along with The
Mail Room Fund in this first investment.
Sometrics, founded in October 2007, is a fast-emerging leader in
analytics tracking and measurement for publishers and developers of
applications and services deployed on social networks such as Facebook,
MySpace, Bebo and others. The traffic, demographic and conversion details
provided by Sometrics allow developers to better understand their customers
and make design tweaks geared towards increasing traffic and, therefore,
advertising revenue. While still in Beta, Sometrics has over 500 developers
using its analytics tools across multiple social networks.
"Led by an impressive group of founders, Sometrics has already achieved
significant success," said Richard Wolpert, managing director of The Mail
Room Fund. "The Los Angeles area is fertile ground for startup companies
and we are proud to play a role in helping grow and mature this market."
"Understanding your audience is core to a company's success, but not
easily achieved," said Ian Swanson, CEO and Co-founder of Sometrics. "After
less than a year, we have already seen impressive results from our beta
testers and continue to grow at a rapid pace. We look forward to working
with The Mail Room Fund and Greycroft, leveraging their extensive expertise
and collective network to further our business."
With the initial seed investment, Sometrics will add Richard Wolpert as
its newest board member.
About The Mail Room Fund
The Mail Room Fund is a Los Angeles based Fund focusing on early stage
investments in local Internet, technology, and new media initiatives. The
partners of the Mail Room Fund include Accel, Venrock and the William
Morris Agency. The Mail Room Fund is based in Santa Monica California.
About Sometrics
Sometrics is the first analytics company to focus on social networking
platforms. The company's analytics platform provides detailed insights to
help developers better understand and monetize their social media. The
Sometrics solution works on top of social platforms like Facebook, MySpace,
and Bebo to provide detailed analytics on millions of daily users. Founded
in 2007 by Matt Gray, Joseph Hsieh, and Ian Swanson, its diverse and
talented team is headquartered in downtown Los Angeles, California. For
more information, see http://sometrics.com
SOURCE The Mail Room Fund
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Related links:
http://sometrics.com
CONTACT:
Evan Solomon, +1-415-683-1179,
evan@sutherlandgold.com, for The Mail Room Fund; or Meghan Roman
of Horn Group, Inc., +1-619-501-5256, mroman@horngroup.com, for
Venrock
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