Market-Leading Computer Entertainment System Will Now Access The Most
Compelling Interactive Web Content
SAN FRANCISCO, May 16 /PRNewswire/ -- Sony Computer Entertainment Inc.
(SCEI) and Macromedia, Inc., (Nasdaq: MACR) today announced their partnership
to bring the Macromedia Flash Player to the Sony PlayStation(R)2 computer
entertainment system. Macromedia Flash Player is the standard for delivering
high-impact Web experiences. The PlayStation 2 computer entertainment system
is set to revolutionize the home entertainment market, offering not only the
best game titles, but a complete range of connected entertainment experiences
in the emerging broadband era.
(Photo: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )
At the Electronic Entertainment Expo (E3) in Los Angeles this week, Sony
will preview Macromedia Flash Player on PlayStation 2. This preview will focus
on how the Macromedia Flash Player can provide rich, interactive Web
experiences to Sony PlayStation 2 users.
"The Macromedia Flash Player is already installed in more than 96 percent
of Web desktops and we are excited by the opportunity of extending this
momentum to the Sony PlayStation 2," said Kevin Lynch, president of Macromedia
products. "Bringing Macromedia Flash to as many Web-enabled devices as
possible will ensure that developers can create high-impact, engaging content
with an amazingly wide reach."
"PlayStation 2 is positioned to become the focal point of the consumer's
living room Internet and entertainment experiences," said Ken Kutaragi, CEO of
Sony Computer Entertainment Inc. "The Macromedia Flash Player is essential for
delivering the interactive Web experience that consumers have come to expect.
With support for Macromedia Flash Player, SCEI immediately gains more than
700,000 Macromedia Flash developers able to deliver Web content to
PlayStation 2."
ABOUT MACROMEDIA FLASH
Macromedia Flash 5 is the standard for producing high-impact Web
experiences. Leading companies like Disney, Coca-Cola, and General Motors use
Macromedia Flash to deliver engaging, branded experiences online. The broad
penetration of the Macromedia Flash Player ensures developers can author
content that can be immediately viewed by nearly every person online.
Macromedia Flash Player, the most distributed software in the history of the
Web, reaches more than 96 percent of Web desktops. Macromedia Flash is also
bringing its unique user experiences to a wide variety of platforms and
devices.
ABOUT SONY COMPUTER ENTERTAINMENT
Recognized as the global leader and company responsible for the
progression of consumer-based computer entertainment, Sony Computer
Entertainment Inc. (SCEI) manufacturers, distributes and markets the
PlayStation(R) game console and PlayStation(R)2 computer entertainment system.
SCEI, along with its subsidiary divisions Sony Computer Entertainment America
Inc. and Sony Computer Entertainment Europe Ltd., develops, publishes, markets
and distributes software, and manages the third party licensing programs for
these two platforms in the respective markets worldwide. Headquartered in
Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business unit
of Sony Group.
ABOUT MACROMEDIA
Macromedia is passionate about what the Web can be. Its award-winning
products empower designers and developers to efficiently create and deliver
the most engaging experiences on the Web, and enable innovative Internet
business applications. Headquartered in San Francisco, Macromedia has more
than 1,600 employees worldwide and is available on the Internet at
http://www.macromedia.com.
NOTE: Macromedia, and Macromedia Flash are trademarks or registered
trademarks of Macromedia, Inc. PlayStation and the PlayStation logo, PS one
and PS2 are registered trademarks of Sony Computer Entertainment Inc. All
other trademarks are property of their respective owners.
SOURCE Sony Computer Entertainment America Inc.
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Related links:
http://www.playstation.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 888-776-6555 or 201-369-3467
CONTACT:
Megan Kirkwood of Macromedia, Inc.
415-252-2225, or mkirkwood@macromedia.com; or Yoshiko Furusawa of
Sony Computer Entertainment Inc.,
Yoshiko_Furusawa@hq.scei.sony.co.jp
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