Company's Licensable CS-I(TM) and WOW(TM) Audio Technologies and Decoder
Hardware Help Take PlayStation 2, Game Boy Advance (GBA) and Other Popular
Console and Computer Games to a New, More Immersive Level
SANTA ANA, Calif., May 16 /PRNewswire/ -- SRS Labs, Inc. (Nasdaq: SRSL),
the world's leading provider of innovative audio and voice technology
solutions, will showcase its proprietary Circle Surround Interactive(TM)
(CS-I(TM)) and WOW(TM) technologies for the game market at the 7th Annual
Electronic Entertainment Expo (E3 2001) at the Los Angeles Convention Center,
Kentia Hall, booth #6543. Demonstrations will be held May 17-19, 2001 and
will include a first look at CS-I real-time decoder hardware running on a
PlayStation 2 and on a PC. CS-I, among other benefits, allows developers to
steer audio tracks and sound effects in real-time to front and rear speakers
with a virtual center channel based on the actions of the player. The company
will also demonstrate its popular WOW technology applied to the new Game Boy
Advance and its award-winning WOW Thing(TM) for Computers and WOW Thing(TM)
for Game Consoles.
"Our complementary relationships with Sunsoft, Metrowerks and others, has
laid a solid foundation for establishing new business opportunities in the
gaming market," said Joanna Skrdlant, Director of Marketing for SRS Labs. "At
E3 we hope to seek out additional synergistic partnerships with gaming
software and hardware developers to help advance the quality and importance of
audio in gaming and develop new enabling technologies that may prove
beneficial to developers and gamers alike."
Additionally, SRS Labs will demonstrate its multi-channel virtualization
technology, TruSurround(TM), which creates a virtual surround sound effect
from multi-channel audio. TruSurround, for example, can create a realistic
sounding virtual surround sound effect from a DVD movie played from a
PlayStation 2 over a television with just two speakers.
SRS Labs is currently working with Sunsoft who distributes a CS-I decoder
hardware product under the name SoundCircle(TM). Sunsoft is already shipping
SoundCircle in Japan. For game developers, SRS Labs is working with Metrowerks
to deliver CS-I and other audio and voice technologies to developers as an
add-on to Metrowerks' popular CodeWarrior(TM) development software series for
platforms such as Sony's PlayStation 2 and Nintendo's GameCube.
CS-I enables game developers to easily create 4.1 multi-channel surround
sound games that are stored as stereo files on the game medium saving large
amounts of precious disc space for video. When the CS-I game is played, a
decoder hardware product attached to the game console or computer will create
the 4.1 multi-channel surround sound for a gaming experience that is
incredibly immersive. Players without the CS-I decoder will hear standard
stereo. Players with CS-I decoders also may play standard stereo games in
multi-channel surround format as the CS-I technology can convert stereo into
discrete multi-channel surround sound playback as the game is being played.
CS-I can also enable multi-channel surround sound (4.1) gaming over the
Internet using the same bandwidth as stereo.
E3 is the world's largest trade event exclusively dedicated to showcasing
interactive entertainment and educational software and related products. Each
year, the expo attracts tens of thousands of retailers, developers, investors,
distributors and media representatives from across the U.S. and hundreds of
other countries.
About Circle Surround-Interactive
SRS Labs' CS-I is based on the Company's multi-channel audio enabling
technology, Circle Surround(TM), originally developed to playback stereo audio
through a multi-channel speaker system creating a more realistic 5.1 audio
experience. CS-I is a new encoding technology that will allow game developers
to steer the audio tracks and sound effects in real-time within a game based
on the actions of the player. It also enables multi-channel audio tracks to
be streamed over low-bandwidth because it can mix down the Circle Surround
encoded content to just two channels and then decode it on the client-side for
multi-channel playback.
About SRS Labs, Inc.
SRS Labs is the world's leading provider of audio and voice enhancement
technology solutions. SRS Labs' business consists of licensing audio and
voice technologies to makers of consumer electronics, telecommunications
equipment, game developers, and wireless and cellular phone manufacturers and
also markets products for semi-pro and professional audio signal processing.
The Company's Hong Kong-based subsidiary, ValenceTech is a fabless award-
winning leader in the design, manufacturing and distribution of components,
integrated circuits, and sub-assemblies. The Company's subsidiary, SRSWOWCast
Technologies, licenses audio and voice technologies for broadcasting and
streaming media. For more information, visit http://www.srslabs.com.
CS-I, CS, WOW, SRS and SRS logos are trademarks of SRS Labs, Inc. All
other brand names mentioned are trademarks or registered trademarks of their
respective holders.
Metrowerks, the Metrowerks logo and CodeWarrior are registered trademarks
of Metrowerks Corp. All other company and product names may be registered
trademarks or trademarks of their respective companies/holders, and are hereby
recognized.
For further information, please contact Chris Locke, MarCom Manager of SRS
Labs, Inc., 949-442-1070, ext. 5088, chrisl@srslabs.com; or Tila Pacheco of
TilaPR, 714-256-8452, tilap@concentric.net, for SRS Labs, Inc.
SOURCE SRS Labs, Inc.
 back to top
Related links:
http://www.srslabs.com
Company News On-Call:
http://www.prnewswire.com/comp/809275.html or fax,
800-758-5804, ext. 809275
CONTACT:
Chris Locke, MarCom Manager of SRS Labs,
Inc., 949-442-1070, ext. 5088, chrisl@srslabs.com; or Tila
Pacheco of TilaPR, 714-256-8452, tilap@concentric.net, for SRS
Labs, Inc.
|
