Atlantic Broadband Joins With 14 Other Leading Cable Operators to Offer Top
Educational and Entertainment Online Services
QUINCY, Mass. and BUFFALO, N.Y., May 16 /PRNewswire/ -- Atlantic
Broadband, a leading digital video and High Speed Internet provider, will
introduce a more powerful broadband Internet experience with the launch of a
new fully featured portal for all Atlantic Broadband High-Speed Internet(TM)
customers and premium VIP Internet(TM) service.
Atlantic Broadband tapped Synacor, a leading private-label provider of
essential online services and content, in a multi-year alliance for its new
Internet platform and robust tier of premium content. The alliance combines
the unique advantages of one of the industry's leading private-label Internet
portal pioneers in North America with one of the country's up-and-coming video
and high-speed Internet providers.
The alliance will give Atlantic Broadband customers high-speed Internet
access bundled with a combination of customized products and services
optimized for broadband. This enhanced service will include a powerful
customized browsing environment; personalized home page; enhanced e-mail;
greater Spam control, enhanced security and parental controls; premium pop-up
blocking; and online music and game services. The portal can be customized to
ensure that it best meets each Atlantic Broadband customer's needs and
interests.
The new portal, or start page, is designed to provide customers with easy
access to Google search as well as customizable content such as news, sports,
entertainment, weather and e-mail -- all from one convenient location.
"With increasingly sophisticated competition in the broadband market,
selling on speed and price alone is no longer enough. Customers want to
tailor their Internet experience to their personal lifestyles and interests,"
said Chris Daly, Chief Marketing Officer for Atlantic Broadband. "Synacor's
platform allows us to create a powerfully branded Atlantic Broadband
experience that uniquely belongs to each customer, while providing a diverse
mix of free and revenue-producing content, a very customer-friendly interface
and full back office support."
Customers subscribing to the new Atlantic Broadband VIP Internet service
will be offered the highest speed available coupled with exclusive
subscription-only online content from companies like AmericanGreetings.com,
Clever Island, Encyclopaedia Britannica, MLB.com, Shockwave.com GameBlast and
weather.com(R) -- the website of The Weather Channel, as well as CNN video
featuring top stories of the day.
"Atlantic Broadband's leadership recognizes the role of strong brands and
great services in the delivery of a compelling broadband experience," said Ron
Frankel, Synacor President and Chief Executive Officer. "Our alliance with
Atlantic Broadband, like our relationship with 14 other major cable operators
in the United States, speaks to our key objective to extend and deepen the
relationship with consumers by delivering highly valued services and
significant personalization."
Daly noted that Atlantic Broadband will continue to enhance its portal in
the months ahead by collaborating with Synacor in the development of
compelling customer-focused online services with additional features and
functionality.
About Synacor
Synacor develops portals that enable Internet Service Providers (ISP) to
easily bundle a wide variety of free and subscription-only, value-added
services into their platform. Synacor has integrated with over 30 online
content and service providers, to offer a highly valued bundle to consumers.
The company has developed the most extensive catalog of subscription services
available from one source today. Their private-label technology platform
reinforces the brand of the ISP, allowing them to easily bundle, provision,
support, and bill for multiple services offered as part of a single rate code.
Today, the company's portal and bundled services are available to over
12 million online subscribers. For more information visit http://www.synacor.com.
About Atlantic Broadband
Atlantic Broadband, a top 20 U.S. cable operator, completed a $765 million
purchase of cable systems from Charter Communications in March 2004. It is a
privately held company with headquarters in Quincy, Massachusetts. The
company has over 500 employees and 250,000 customers located in three
operating regions: central Pennsylvania, Miami Beach and Maryland/Delaware.
Additional information is available at http://www.atlanticbb.com.
For more information, contact:
For Atlantic Broadband
Donna Garofano or Doug Curran
617.786.8800 781-862-0034
dgarofano@atlanticbb.com doug.curran@rcn.com
or
For Synacor
Lisa Ruiz
Bob Gold & Associates
310.320.2010
lisa@bobgoldpr.com
SOURCE Synacor
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Related links:
http://www.synacor.com
http://www.atlanticbb.com
CONTACT:
Donna Garofano, +1-617-786-8800,
dgarofano@atlanticbb.com; or Doug Curran, +1-781-862-0034,
doug.curran@rcn.com, both for Atlantic Broadband; or Lisa Ruiz of
Bob Gold & Associates, +1-310-320-2010, lisa@bobgoldpr.com, for
Synacor
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