Promotion to Win It Before You Can Buy It Kicks Off Aug. 28
LOS ANGELES, May 17 /PRNewswire-FirstCall/ -- Today at Electronic
Entertainment Expo (E3) 2005, Microsoft Corp. (Nasdaq: MSFT) and Pepsi-Cola
North America announced a U.S. promotion to put the Xbox 360(TM)
next-generation video game and entertainment system from Microsoft into the
hands of thousands of lucky people before the console hits store shelves.
Beginning Aug. 28, Mountain Dew, Pepsi's intense citrus soft drink, and
Xbox(R) will select a winner of an Xbox 360 console every 10 minutes, 24 hours
a day, seven days a week, for nine weeks straight in the "Every 10 Minutes"
promotion.
(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
To play, consumers will collect codes found under the caps of Mountain Dew
and other participating Pepsi products, and enter codes in a personal online
account at http://www.every10minutes.com . Participants will be able to choose
which 10-minute drawing to enter, and can spread codes across different
drawings or stockpile codes and put them all toward one drawing. In addition,
codes entered will automatically earn the participants points toward obtaining
collectible merchandise and gear.
Gaming industry executives attending this year's E3 in Los Angeles will
get an exclusive opportunity to be among the first 10 people with a chance to
win an Xbox 360 console through a special Peel-to-Play contest. Free 20-oz.
bottles of Mountain Dew containing game pieces produced exclusively for the
event will be distributed to expo attendees on Wednesday, May 18 and Thursday,
May 19. In addition to the 10 Xbox 360 consoles, winning game pieces will be
good for a chance to win Xbox games, Mountain Dew T-shirts, hats and other
prizes.
"The launch of the Xbox 360 system is the most anticipated event that will
happen in gaming this year," said Dave Burwick, senior vice president and
chief marketing officer at Pepsi-Cola North America. "We are thrilled to
partner with Microsoft and reward our loyal Mountain Dew consumers with the
hottest new gaming technology before anyone can buy it in stores, in a way
that only Dew can do it."
"We are excited about teaming up with Pepsi-Cola to turn up the volume on
the Xbox 360 excitement," said Mitch Koch, corporate vice president of
Worldwide Retail Sales for Xbox. "Our co-marketing relationship is based on
our commitment to deliver entertaining, top-of-the-line promotions to our
customers."
About Pepsi
Mountain Dew is a product of Purchase, N.Y.-based Pepsi-Cola North America
(http://www.pepsi.com), the refreshment beverage unit of PepsiCo Inc. in the United
States and Canada. In addition to Mountain Dew, its U.S. brands include Pepsi,
Diet Pepsi, Pepsi Edge, Pepsi ONE, Pepsi Wild Cherry, Pepsi Twist, Pepsi
Vanilla, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire,
Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, Dole single-serve juices,
Tropicana Juice Drinks and SoBe. The company also makes and markets North
America's best-selling ready-to-drink iced teas and coffees, respectively, via
joint ventures with Lipton and Starbucks.
About Xbox 360
Xbox 360 is the next-generation video game and entertainment system that
places gamers at the center of the experience. Available this holiday season
in North America, Europe and Japan, Xbox 360 will ignite a new era of digital
entertainment that is always connected, always personalized and always in high
definition.
About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services
and solutions that help people and businesses realize their full potential.
NOTE: Microsoft, Xbox 360 and Xbox are either registered trademarks or
trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.
SOURCE Microsoft Corp.
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Related links:
http://www.pepsi.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Carlos de Leon of Microsoft, +1-425-703-3824,
or carlosde@microsoft.com; or Nicole Bradley of Pepsi-Cola North
America, +1-914-253-2964, or nicole.bradley@pepsi.com
NOTE TO EDITORS: If you are interested in viewing additional
information on Microsoft, please visit the Microsoft Web page at
http://www.microsoft.com/presspass on Microsoft's corporate
information pages. Web links, telephone numbers and titles were
correct at time of publication, but may since have changed. For
additional assistance, journalists and analysts may contact
Microsoft's Rapid Response Team or other appropriate contacts
listed at http://www.microsoft.com/presspass/contactpr.asp
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