Ship's Journey Promotes Surf Exploration, Coral Reef Conservation, Education,
Adventure and Multiculturalism;
HUNTINGTON BEACH, Calif., May 17 /PRNewswire/ -- After 6 years and over
90,000 nautical miles, the greatest voyage of surfing discovery ever
undertaken will reach the West Coast of the US for the first time. For The
Quiksilver Crossing: West Coast Tour 2005, the Indies Trader -- a converted
salvage boat -- will dock at San Diego (6/11), Dana Point (6/21), Newport
Beach (6/28), Malibu (7/7), Ventura/Channel Islands (7/12), Santa Barbara
(7/19), Santa Cruz (8/17), San Francisco (8/24) and Seattle (9/14).
The Quiksilver Crossing will host environmental fundraisers, press
conferences, boat tours, VIP cruises, educational events, and in-store
promotional appearances, all sponsored by Quiksilver (NYSE: ZQK), the
boardriding industry leader.
The Quiksilver Crossing is an ongoing exploration, adventure, education
and scientific mission traversing the world's oceans to seek out uncharted
surf breaks and locales in a quest for the perfect wave. Along with renowned
surfers Kelly Slater, Danny Fuller and Veronica Kay onboard to surf and
explore, The Quiksilver Crossing carries marine biologists from Reef Check,
the California-based reef conservation foundation, to study and help protect
the coral reefs they encounter. In addition, The Quiksilver Crossing is
focused on positive cultural exchange and the development of empathy for
indigenous peoples around the world.
The Route: Having started in Australia, The Quiksilver Crossing has
visited Africa, Europe, South and Central America, coming to the Eastern US
last year, and is now traveling up the West Coast.
The Mission: A typical trip involves scouting for new surf locations, a
Reef Check expedition and positive exchange with local cultures. If there is
no swell, Reef Check marine biologists, sponsored by Quiksilver, conduct
surveys in order to increase the knowledge of the value of the locations so
they can be preserved for future generations. Everyone connected with the
project keeps the surf spots a mystery, signing a confidentiality agreement
not to disclose locations.
The Reefs: Coral reefs are the second highest biodiversity ecosystem on
earth and are the largest living structure, visible from outer space. They
are being damaged faster than they can regenerate. The Reef Check program,
launched in 1996, addresses the lack of a comprehensive scientific assessment
and educates the public about the value of coral reefs, threats to their
health and solutions to these problems. The Quiksilver Crossing and Reef
Check are actively involved in reef monitoring/conservation in over 80
countries. In response to the similar problems faced by cold-water marine
life, Reef Check is announcing the launch of a new volunteer rocky
reef-monitoring program for the state of California. Wonder where all the
abalone went? Check out http://www.ReefCheck.org.
The Quiksilver Foundation will be hosting events during The Quiksilver
Crossing's West Coast Tour. The organizations benefiting from these events
are the Ocean Institute (http://www.ocean-institute.org), Surfrider Foundation
(http://www.surfrider.org) and Reef Check (http://www.reefcheck.org). Also benefiting is
the QuikScience Partnership, a collaboration between the University of
Southern California's College of Letters, Arts and Sciences, the USC Wrigley
Institute for Environmental Studies, Quiksilver, Inc. and the Quiksilver
Foundation that is designed to improve science and environmental education for
students in grades K-12.
Quiksilver: Quiksilver designs, produces and distributes clothing,
accessories and related products for young-minded people and develops brands
that represent a casual lifestyle, driven from a boardriding heritage.
Quiksilver's focus is apparel, footwear and related accessories for young
men and young women under the Quiksilver, Roxy, DC Shoes, Raisins, Radio Fiji
and Island Soul labels. Quiksilver also manufactures the same for boys
(Quiksilver Boys and Hawk Clothing), girls (Roxy Girl, Teenie Wahine and
Raisins Girls), men (Quiksilveredition and Fidra) and women (Leilani
swimwear), as well as snowboards, snowboard boots and bindings under the Lib
Technologies, Gnu, DC Shoes, Roxy and Bent Metal labels. Quiksilver's
products are sold throughout the world, primarily in surf shops, skate shops
and other specialty stores that provide an authentic retail experience for our
customers.
For more information contact:
Jennifer Gross
Evolutionary Media Group
323-658-8700
Jennifer@EvolutionaryMediaGroup.com
SOURCE Quiksilver
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Related links:
http://www.ocean-institute.org
CONTACT:
Jennifer Gross of Evolutionary Media Group,
+1-323-658-8700, Jennifer@EvolutionaryMediaGroup.com, for
Quiksilver
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