RSA Security's largest-ever investment in the channel pays off with
hundreds of new partners, record training success
BEDFORD, Mass., May 17 /PRNewswire-FirstCall/ -- One year after
re-launching its RSA SecurWorld(TM) Channel Program, RSA Security (Nasdaq:
RSAS) today announced that more than 1,200 channel partners around the
world have signed-up in the last 12 months, and that its partners are
better-trained, better-motivated and better-equipped than ever before to
meet the growing market demand for identity protection and enablement
solutions.
In addition, RSA Security revealed that its move to invest in building
channel partners' expertise has resulted in the completion of an
unprecedented number of sales and technical training courses -- more than
14,000 globally -- by RSA SecurWorld partners since the program re-launch.
This compares with a total of 750 course-completions in the same period
leading up to last May. As part of the program's improvements, the Company
transferred its online sales curriculum onto the RSA SecurWorld Partner
Portal, both to improve access to -- and the usability of -- the training
tools.
"12 months ago we made a commitment to our Channel partners: that, with
their valued input, we would deliver a leading-edge program containing
significant new benefits and considerably greater revenue and profit
opportunities for partners that invest in RSA Security's products and
programs," comments Michael Ross, area vice president for North American
Channels at RSA Security. "This ongoing initiative has been an unqualified
success. We are proud to be working with an expanded network that is truly
empowered and motivated to realize the full potential of the growing
worldwide market for our solutions."
One of the major successes of the program is the Deal Registration
initiative, allowing channel partners to register certain potential
opportunities as soon as they are identified -- thus increasing the
likelihood of being rewarded for closing the deal. More than 3,500 deals
have been registered by RSA SecurWorld partners to date.
"RSA Security has taken serious steps to add more value to its partner
relationships and its channel team is more involved with our organization
than ever before," said Allan Cowen, Principal of Datamex Technologies Inc.
"Coupled with the new benefits of the RSA SecurWorld program, this has
served to fortify our partnership and helped us develop a more strategic
relationship with RSA Security. With new token form-factors, enterprise
single sign-on and an engineering agenda which will introduce additional
product offerings, we expect our accelerated revenue growth to continue."
Demonstrating both the success of the program and the viability of the
market, more than 85% of RSA Security's existing partners opted to rejoin
the RSA SecurWorld program following the re-launch, and hundreds of new
partners have been added over the last year. The Company plans to build on
its success to date and continue to recruit RSA SecurWorld partners in
every region, offering them the potential for increased new business as
well as up-sell and cross-sell opportunities through the delivery of a
range of RSA SecurID(R) two-factor authentication solutions, the RSA
SecurID(R) for Microsoft(R) Windows(R) secure enterprise access solution
and the RSA(R) Sign-On Manager enterprise single sign-on offering.
"We have partnered with RSA Security since 1987 and have never seen as
much effort and commitment invested in the RSA SecurWorld program -- and in
developing us as a reseller -- as there has been over the past year," said
George Demou, owner of Data Accessories, Inc. "The additional margins that
we were able to achieve, coupled with a proactive and collaborative
approach in marketing events, is helping us appreciably to grow our
security practice."
Benefits and enhancements
The RSA SecurWorld program is designed to offer higher financial
rewards to channel partners that commit resources to selling RSA Security
solutions. Greater rebates are available to RSA SecurWorld partners who
maintain certification and authorization, sell new products and acquire new
customers.
The company recently announced enhancements to the program that aim to
reward the efforts of individual partner sales executives, as well as
increasing rebate provisions and improving the deal registration program.
These include:
* RSA SecurWorld Rewards Program: an incentive that will offer cash
payments onto a Visa debit card available to spend wherever the cards
are accepted. The card will be used to encourage partners to sell new
licenses for RSA Security products
* Solutions Partner Instant Rebate: An upfront 5 percent instant rebate
available to Solutions Partners in recognition of their commitment to
technical training and certification
* Deal Registration enhancements: designed to provide greater rewards for
partners generating new business and those selling a broader range of
RSA Security identity and access management products into existing and
new customer accounts
* Solutions Partner Business Planning Tool: a means of facilitating the
development of mutual business through sales and marketing engagement
"The revamped RSA SecurWorld program has been great for our business:
the rebate provision alone has provided us with significantly increased
margins," comments Todd Gabel, VP of Sales & Marketing at Nexum, Inc. "In
addition, the dedication of RSA Security's field-based channel managers has
served to greatly increase our overall sales of RSA Security solutions.
Both the investment in the program over the past year and the company's
loyalty to its channel partners have been second to none."
RSA Security plans to expand its online sales training in the coming
months, and to grow the program by including new partner categories
designed to offer tailored benefits and support to certain distributors,
managed security service providers, direct-marketing resellers and systems
integrators.
"Our channel partners represent a vital strategic constituent of RSA
Security's business, and our intention was to design a program that
encouraged and rewarded channel partners who make the greatest
contributions to driving our business forward," continued Mr. Ross. "As we
look ahead to the next 12 months, we will continue to develop the program
in consultation with our partners to help ensure that it reflects our
mutual needs and business goals."
Full details of the RSA SecurWorld Program's benefits can be found at
http://www.rsasecurity.com/reseller, or through the RSA SecurWorld Partner
Portal for existing partners at https://www.rsasecurworld.com
About RSA Security Inc.
RSA Security Inc. is the expert in protecting online identities and
digital assets. The inventor of core security technologies for the
Internet, the company leads the way in strong authentication and
encryption, bringing trust to millions of user identities and the
transactions that they perform. RSA Security's portfolio of award-winning
identity and access management solutions helps businesses to establish
who's who online -- and what they can do.
With a strong reputation built on a 20-year history of ingenuity,
leadership and proven technologies, we serve more than 20,000 customers
around the globe and interoperate with over 1,000 technology and
integration partners. For more information, please visit
http://www.rsasecurity.com.
RSA, SecurWorld and SecurID are either registered trademarks or
trademarks of RSA Security Inc. in the United States and/or other
countries. Microsoft and Windows are either registered trademarks or
trademarks of Microsoft Corporation in the United States and/or other
countries. All other products and services mentioned are trademarks of
their respective companies.
For more information:
Julie Kehoe Matt Buckley
OutCast Communications RSA Security Inc.
(646) 442-3370 (781) 515-6212
rsa@outcastpr.com mbuckley@rsasecurity.com
SOURCE RSA Security Inc.
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Related links:
http://www.rsasecurity.com
CONTACT:
Julie Kehoe of OutCast Communications for RSA
Security Inc., +1-646-442-3370, rsa@outcastpr.com; or Matt
Buckley of RSA Security Inc., +1-781-515-6212,
mbuckley@rsasecurity.com
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