SANTA MONICA, Calif., May 18 /PRNewswire-FirstCall/ -- Marcus Reed, the
new lead character in Activision Inc.'s (Nasdaq: ATVI) gritty urban cop drama
True Crime will make his debut at the E3 Expo in Los Angeles on May 18.
Additionally, Activision will kick off a "True Crime Guess the City and Win
Marcus' Ride" Sweepstakes giving consumers the chance to win a brand new
Chrysler 300, tricked out by industry leader Next Motorsports.
Beginning May 18 through June 16, consumers can log on to
http://www.truecrime2005.com and enter the sweepstakes by voting for the crime-ridden
city of their choice. In addition, attendees at the Electronic Entertainment
Expo, which is being held at the L.A. Convention Center from May 18-20, can
cast their vote in the Activision booth, located in the South Hall, #1224,
where the car will be on display.
All winners will be chosen through a random drawing from eligible entrants
who guess the correct city. One Grand Prize winner will win a brand new
Chrysler 300, in a style befitting Marcus Reed, the new lead character in the
sequel to the best-selling True Crime: Streets of L.A. game.
Finished in Brilliant Black Crystal Pearl, Marcus' ride is tricked out
with 22" Asanti Wheels, Billet front grille, and Lamborghini style doors.
Next Motorsports has also transformed the interior for maximum entertainment,
adding an Xbox(R) video game system, SAVV 10.2" headrest monitors, Alpine
AM/FM/DVD/CD player with LCD monitor, as well as booming MA Audio front and
rear component speakers, 4-channel amp, subwoofer amp, and a 12" subwoofer in
a custom Next Motorsports enclosure. The True Crime logo is embroidered on
headrests and floor mats.
Ten first-prize winners will receive a Motorola mobile phone and
10 second-prize winners will receive Puma gear. All prizes will be awarded
through a random-drawing taking place on or around July 15, 2005. The "True
Crime Guess the City and Win Marcus' Ride" sweepstakes is open to U.S.
residents that are 18 years or older. Participants can enter the sweepstakes
at the promotion Web site or at Activision's E3 Booth. All prizes winners
will be notified on or around August 30, 2005.
Contest and sweepstakes participants can view the official rules at
http://www.truecrime2005.com
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment
and leisure products. Founded in 1979, Activision posted net revenues of $1.4
billion for the fiscal year ended March 31, 2005.
Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the
Netherlands. More information about Activision and its products can be found
on the company's World Wide Web site, which is located at http://www.activision.com.
The statements made in this press release that are not historical facts
are "forward-looking statements." These forward-looking statements are based
on current expectations and assumptions that are subject to risks and
uncertainties. The Company cautions readers of this press release that a
number of important factors could cause Activision's actual future results to
differ materially from those expressed in any such forward-looking statements.
Such factors include, without limitation, product delays, retail acceptance of
our products, industry competition, rapid changes in technology and industry
standards, protection of proprietary rights, maintenance of relationships with
key personnel, vendors and third-party developers, international economic and
political conditions, integration of recently acquired subsidiaries and
identification of suitable future acquisition opportunities. These important
factors and other factors that potentially could affect the Company's
financial results are described in our filings with the Securities and
Exchange Commission, including the Company's most recent Annual report on Form
10-K and Quarterly Report on Form 10-Q. Readers of this press release are
referred to such filings. The Company may change its intention, belief or
expectation, at any time and without notice, based upon any changes in such
factors, in the Company's assumptions or otherwise. The Company undertakes no
obligation to release publicly any revisions to any forward-looking statements
to reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.
SOURCE Activision, Inc.
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Related links:
http://www.activision.com
Company News On-Call:
http://www.prnewswire.com/comp/007396.html
CONTACT:
Lisa Fields, Manager, Corp. Communications of
Activision, Inc., +1-310-255-2227, lfields@activision.com
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