Features Six-Person, Real-Time Multiplayer Capability, Plus Tournaments,
Prizes and Interaction With WPT Shows and Promotions
LOS ANGELES, E3 EXPO, KENTIA HALL, ROOM 7137, May 18 /PRNewswire/ --
MFORMA Group, Inc., the leading global publisher and distributor of mobile
entertainment, has brought the excitement of WORLD POKER TOUR(TM) (WPT) into
the wireless arena, creating a new way to enjoy the high-stakes, high-energy
brand of exciting poker revolutionized by the television series. In just
under three years, the World Poker Tour circuit of televised poker tournaments
has become one of the most lucrative ventures in sports. Not only has it
already crossed the $100 million mark in prize money, but the third season
alone awarded $70 plus million in prize money and averaged "a millionaire a
week."
World Poker Tour Texas Hold 'Em is now available on major U.S. wireless
networks and incorporates elements of the WPT TV show, the highest rated TV
series in the history of the Travel Channel. It features real time six-person
multiplayer capability so that fans may celebrate and play the game together
whenever they want to.
"The poker phenomenon is carrying right over to mobile," said Dan
Kranzler, MFORMA CEO. "In just a short time, we already have our first
virtual millionaire with many more gunning to beat his chip total. The number
of users wanting to play in tournaments is beyond all expectations and we've
had record numbers of simultaneous multiplayer users. Unique among mobile
games, World Poker Tour Texas Hold 'Em not only takes advantage of the current
popularity of poker, but also the thirst users have for competition,
interaction, and winning."
The game allows users to play free poker with up to five other players in
real time. The superior graphics make for the sharpest details -- crisp card
faces and lush green table felt. The unique side-to-side camera panning
action shows the largest game play space ever seen in a mobile poker game.
Every mobile user has the ability to interact with the WPT through promotions,
tournaments and prizes, furthering the fun and excitement.
"MFORMA has captured the look and style of our show, delivering a high
fidelity re-enactment that is unmistakably World Poker Tour," said Andrea
Green, Director of Global Consumer Products of WPT Enterprises, Inc. "It is
wonderful to see how true it is to the look and feel of the show and how
powerful the connection is to mobile users. Our fans can now play poker
anytime, anywhere and engage others in the action! This is real
Texas Hold 'Em, where anyone can learn and play. It is the perfect game for
the mobile phone that can now truly go all-in."
About WPT Enterprises, Inc.
WPT Enterprises, Inc. (Nasdaq: WPTE) is a media and entertainment company
engaged in the creation of branded entertainment through the development,
production and marketing of televised programming based on poker and other
gaming themes. To date, operations have principally revolved around the
creation of the WORLD POKER TOUR brand through the production and licensing of
a reality television series exhibited on the Travel Channel that is based on a
circuit of previously-established high-stakes poker tournaments that has been
affiliated under the "WORLD POKER TOUR" brand. WPT Enterprises, Inc. is a
majority owned subsidiary of Lakes Entertainment, Inc. (Nasdaq: LACO). Photos
and media information can be found online at: http://www.worldpokertour.com.
About MFORMA Group, Inc.
MFORMA is a leading global publisher and distributor of mobile
entertainment. MFORMA provides wireless operators and their customers with
the world's best content and brands, and provides developers and brand owners
with the shortest route to market. MFORMA's customers include more than 100
of the world's leading wireless carriers. In addition to the industry's most
comprehensive catalog of BREW, Java, SMS, MMS, and WAP games, MFORMA also
provides sports, lifestyle, and information services subscription products.
MFORMA's carrier-grade platform manages the delivery of downloadable games and
applications for some of the world's largest carriers. With MFORMA, wireless
operators can choose to utilize any or all of the MFORMA resources-tools,
platforms and/or content. MFORMA is headquartered in Bellevue, Washington,
USA with facilities in Los Angeles, San Francisco and San Diego; London and
Bollington, England; Shanghai and Beijing, China; and Seoul, Korea.
[www.mforma.com]
World Poker Tour is a trademark of WPT Enterprises, Inc. (C) 2005 WPT
Enterprises, Inc. All Rights Reserved
Press contacts:
Kimberly Tassin Candice Yusim Daniel Paul
MFORMA mPRm for MFORMA WPT Enterprises, Inc.
206 654-1001 323 933-3399 x239 323 330 9866
ktassin@mforma.com cyusim@mprm.com dpaul@worldpokertour.com
SOURCE MFORMA Group, Inc.
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Related links:
http://www.mforma.com
CONTACT:
Kimberly Tassin of MFORMA, +1-206-654-1001,
ktassin@mforma.com; Candice Yusim of mPRm, +1-323-933-3399, ext.
239, cyusim@mprm.com, for MFORMA; Daniel Paul of WPT Enterprises,
Inc., +1-323-330-9866, dpaul@worldpokertour.com
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